Unlocking the Secrets of SEO
Google is rolling out changes to how Performance Max and Standard Shopping campaigns compete in ad auctions, starting in October. Key changes: Performance Max will no longer automatically trump Standard Shopping campaigns Highest Ad Rank …
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In a recent discussion on Reddit’s r/SEO forum, Google’s Search Advocate, John Mueller, cautioned against relying too heavily on third-party SEO metrics. His comments came in response to a person’s concerns about dramatic changes in …
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Google CEO Sundar Pichai announced major leadership changes in a memo to staff on Thursday, reshuffling key positions and teams. Key changes: Prabhakar Raghavan moves to Chief Technologist role. Previously led search, ads, and other …
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This week’s Ask an SEO column comes from an anonymous asker: “What should a backlink profile look like, and how do you build good backlinks?” Great question! Backlinks are a part of SEO as a …
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YouTube citations grew in Google AI Overviews (AIO) by 310% since August and 200% since September, according to new data from enterprise SEO platform BrightEdge. Why we care. First, this seems to be a clear …
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YouTube is rolling out an update with changes across desktop, mobile, TV, and YouTube Music. Key Changes & New Features User Interface The update brings visual changes to YouTube’s interface across all platforms. These changes …
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Google announced the release of version 18 of its Google Ads API, introducing several new features and improvements for developers. Key updates: Optimized budget suggestions: New GenerateRecommendations feature for Performance Max and Search campaigns Performance …
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Microsoft upgrades Bing Webmaster Tools with extended data access, new recommendations system, and AI assistant in limited testing phase. Bing Webmaster Tools extends historical data to 16 months. “Insights” becomes “Recommendations” with enhanced features. AI-powered …
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Microsoft announced a number of new features for Bing Webmaster Tools including a new recommendations section, 16 months of data (up from six months) and a limited private preview of Copilot. Recommendations Bing Webmaster Tools …
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Google Flights and Google Hotels have dominated travel-related Google search terms in recent years, which has been seen as a threat by many travel operators. However, if approached properly, the growth of Google Travel represents …
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