In an age where data privacy laws are rapidly evolving, businesses are in search of more than just the standard cookie banner solution. They need a comprehensive approach to navigate this intricate landscape and build …
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Host Resources On Different Hostname To Save Crawl Budget
Google Search Central has launched a new series called “Crawling December” to provide insights into how Googlebot crawls and indexes webpages. Google will publish a new article each week this month exploring various aspects of …
Continue readingRand Fishkin on the SEO opportunity pie shrinking and more insights
Rand Fishkin published some great new research on how people use Google today. You can read my take on that research in Surprising data: 15% of Google searches are driven by only 148 terms. I …
Continue readingKey Patterns Reveal The Future Of AI Discovery
The structured data landscape has undergone significant transformation in 2024, driven by the rise of AI-powered search, the growing importance of machine-readable content, and the need to ground large language models in factual data. According …
Continue readingPPC experimentation vs. PPC testing: A practical breakdown
PPC experts love to talk about testing and experimentation, and for good reason: they’re both crucial tools in a marketer’s toolkit. Yet, they’re often used interchangeably despite being fundamentally different. Testing is about optimization – …
Continue readingHow To Fix Website Issues & Performance
This post was sponsored by Bluehost. The opinions expressed in this article are the sponsor’s own. Your website’s hosting is more than a technical decision. It’s a cornerstone of your business’s online success that impacts …
Continue readingGoogle Chrome site engagement service metrics
Google’s browser, Chrome, has a method to check to see how engaged you are with the websites you most visit. It is called the Chrome site engagement services and it primarily scores the websites by …
Continue readingTrends And Tactics For Comprehensive Marketing In 2025 [Webinar]
Feeling the pressure to keep up with shifting marketing dynamics? You’re not alone. In today’s competitive landscape, a unified, 360° marketing strategy is the key to success. It’s time to connect every channel, message, and …
Continue readingHow to become an industry thought leader by building content pillars
Establishing yourself as an authority in your niche can be a game-changer for growing your business. By positioning your website as a trusted source of information, you’ll attract more visitors and significantly boost your conversion …
Continue readingBluesky Emerges As Traffic Source: Publishers Report 3x Engagement
Bluesky, a decentralized social network, recently shared that it’s become a growing traffic source for online publishers. The blog post included quotes and data from several well-known news outlets, showing more engagement and conversions on …
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