When it comes to optimizing your website for search engines, every detail matters — including the HTTP headers. But what exactly are HTTP headers, and why should you care? HTTP headers allow the browser and …
Continue reading
Penulis: meo
How to analyze PPC performance metrics
When it comes to PPC, success depends on more than just launching campaigns — it’s about understanding and analyzing the right performance metrics. By knowing which data points to focus on and how to interpret …
Continue reading
Search traffic benchmarks report for 2024
Website traffic comes from various channels, including search, direct, paid, referral, and social. Search traffic is arguably the most crucial form of traffic since it connects the right audience—with the right search intent at the …
Continue reading
An Open Letter From The CEO Of Search Engine Journal
Dear Readers, SEO Pros, and Digital Marketers, Hello, I’m Jenise. I’ve been at the SEJ helm for 15 years, with Loren Baker and Brent Csutoras at my side as majority owners and operating partners. Yesterday, …
Continue reading
Google to pause US election ads after polls close on November 5th
Google announces temporary restrictions on political advertising related to U.S. elections, effective after the last polls close on Election Day. Details: Pause begins: After polls close on Nov. 5, 2024. Affects: All ads relating to …
Continue reading
A Guide To Robots.txt: Best Practices For SEO
Understanding how to use the robots.txt file is crucial for any website’s SEO strategy. Mistakes in this file can impact how your website is crawled and your pages’ search appearance. Getting it right, on the …
Continue reading
How to optimize PPC customer acquisition cost for B2B
In B2B PPC lead generation, the goal of most advertising campaigns isn’t to drive sales but leads. These leads eventually turn into sales, but it often takes 12–18 months. There are multiple touchpoints along the …
Continue reading
7 Ecommerce Auditing Priorities for Black Friday 2024
This post was sponsored by Wix Studio. The opinions expressed in this article are the sponsor’s own. Black Friday 2024 is rapidly approaching and with ecommerce websites vying for the attention of a global audience, …
Continue reading
Google’s Local Services Ads feature raises cost concerns
A “Request Competitive Quotes” button in Google Local Services Ads is causing uncertainty among advertisers about potential hidden costs. How it works: Users click the “Request Competitive Quotes” button. They select multiple businesses for quotes. …
Continue reading
Google Search Has A New Boss: Prabhakar Raghavan Steps Down
Google has announced that Prabhakar Raghavan, the executive overseeing the company’s search engine and advertising products, will be stepping down from his current role. The news came on Thursday in a memo from CEO Sundar …
Continue reading