Best practices in PPC advertising are helpful. But every account is unique and requires its own strategies for success. The key to optimizing your campaigns lies in systematic testing. This article will guide you through …
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Boosting Revenue with Google Ads for B2C: AI Strategies
This post was sponsored by Invoca. The opinions expressed in this article are the sponsor’s own. In today’s marketing world, AI is more than a buzzword — it’s a necessity. Nearly 90% of marketers plan …
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Meta quietly adds ‘automatic adjustments’ to ad accounts, raising concerns
Meta silently implemented “automatic adjustments” across several advertising accounts, giving its system authority to make significant changes to ad campaigns without explicit advertiser approval. What’s happening. The system can: Pause or activate campaigns. Adjust budgets …
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Scale Efforts and Drive Revenue [Webinar]
AI is reshaping how digital marketers operate, stay competitive, and drive results online. The question is no longer whether to adopt AI, but how quickly and effectively we can integrate it into our businesses to …
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A guide for new users and potential upgraders
Marketing automation platforms (MAPs) are essential for improving efficiency, personalizing customer experiences, and maximizing ROI. With the market expected to grow to $13.48 billion by 2028, businesses of all sizes are recognizing the importance of …
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How Page Performance Hurts UX & How You Can Fix It
This post was sponsored by DebugBear. The opinions expressed in this article are the sponsor’s own. From a user’s perspective, a slow website can be incredibly frustrating, creating a poor experience. But the impact of …
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Google tests video-enabled shopping ads in search results
Google appears to be testing a new video functionality in shopping ads, featuring a play icon that changes to a “watch” button upon hover. How it works. Shopping ads display with a video play icon. …
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Google’s Leadership Shakeup Long Time Coming
Google CEO Sundar Pichai finally took action and made significant leadership changes. Prabhakar Raghavan, who ran Google Search, Ads, Commerce, Geo, Assistant, and Payments, now reports to Pichai as Chief Technologist and hands the Search …
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Why SEOs are killing digital PR
Digital PR is one of the most effective ways to earn backlinks and boost brand authority. However, many are treating digital PR as just another SEO commodity, which puts its true potential at risk. This …
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Branded SEO: Mastering the Future of Search Rankings
If you’ve been paying attention to the chatter in the SEO space recently, you might have noticed that “brand marketing” has become cool again. Due to the Google “leaks,” many SEO pros have come to …
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