Running a successful PPC campaign today requires more than just getting ads in front of people; it’s about reaching the right audience with precision. Whether you’re aiming for local shoppers or a global audience, ad …
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When To Use Noindex vs. Disallow
In a recent YouTube video, Google’s Martin Splitt explained the differences between the “noindex” tag in robots meta tags and the “disallow” command in robots.txt files. Splitt, a Developer Advocate at Google, pointed out that …
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Easier consent management comes to Google Tag UI
Google rolled out integrated Consent Management Platform (CMP) setup in Google Tag UI, streamlining consent management across Google Ads, Google Analytics, Campaign Manager 360, and Google Tag Manager. Why we care. This update simplifies compliance …
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Wix Integrates Session Recording Toolkit Into Analytics Interface
Wix has integrated TWIPLA’s session recording toolkit into its analytics reports, enabling users to replay visitor interactions and make data-driven decisions to improve user experience and conversions Session Recordings Toolkit TWIPLA, a German website analytics …
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Google to launch new Dating and Companionship Ads policy
Google announced plans for a new Dating and Companionship Ads policy. It will start in March. The new policy requires advertisers to obtain certification before running ads related to dating or companionship on Google Ads. …
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Google Rolls Out One-Click Event Tracking In GA4
Google simplifies analytics tracking with new one-click key event features in GA4, powered by machine learning. Google released one-click event tracking in GA4 with two features: “Mark as key event” and “Create key event.” Machine …
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What you need to know in 2025
Crawl budget is a common source of concern and confusion in SEO. This guide will explain everything you need to know about crawl budget and how it may impact your technical SEO efforts in 2025. …
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Search Will Change Profoundly In 2025
Sundar Pichai, Google’s CEO, was interviewed by Andrew Ross Sorkin at the New York Times DealBook Summit, where he discussed what to expect from Google Search in 2025 but also struggled to articulate Google’s concern …
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Google adds FAQs on site reputation abuse policy
Google has updated its latest blog post, the one about expanding its site reputation abuse policy, with several frequently asked questions. The questions can be found over here and they cover what is third-party content, …
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Focus On Field Data For Core Web Vitals
Google stresses the importance of using actual user data to assess Core Web Vitals instead of relying only on lab data from tools like PageSpeed Insights (PSI) and Lighthouse. This reminder comes as the company …
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