A report from Modern Retail shows that people who use ChatGPT and Google Gemini for quick summaries also click the links these tools provide. This is important for marketers, as it suggests that AI-driven search …
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Google Ads revealing low-volume search terms as ‘Private’
“Private search term” reporting in Performance Max campaigns was spotted in Google Ads, highlighting queries with fewer than 50 unique searches over the past 90 days. This change could affect how advertisers can view and …
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Google Updates Site Reputation Abuse Policy Documentation
Google has updated its documentation to provide clearer guidance on its site reputation abuse policy. The changes are meant to you better understand what qualifies as a violation and how to stay compliant. While the …
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SMX Advanced is returning to in-person in 2025
© 2025 Search Engine Land is a Trademark of Semrush Inc. Third Door Media operates business-to-business media properties and produces events, including SMX. It is the publisher of Search Engine Land, the leading digital publication …
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How To Accelerate Your SEO Career
Advancing your in-house SEO career can be incredibly lucrative and fulfilling. But most advice is theoretical, too high-level, and comes from people who haven’t done it. I had the good fortune of a very fruitful …
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Evolving SEO for 2025: What needs to change
At the start of 2024 – a year that undeniably transformed the SEO landscape – we were primarily focused on Google and eagerly watching how AI might reshape organic search. As we begin 2025, the …
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Google’s Documentation Update Contains Hidden SEO Insights
Google quietly updated their Estimated Salary (Occupation) Structured Data page with subtle edits that make the information more relevant and easily understood. The changes show how a page can be analyzed for weaknesses and subsequently …
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How to use generative AI to create product descriptions from your reviews
Reviews are a goldmine of data for ecommerce sites, yet many businesses fail to fully harness their potential. Often, reviews are collected but left underutilized, despite being some of the most valuable user-generated content available. …
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Website Migration SEO Best Practices To Preserve Rankings And Avoid Common Pitfalls
There are several reasons to migrate your website. They might be to enhance website security through another hosting provider, update your brand image, or improve your user experience. Whatever the reason, you’ll need to follow …
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Google introduces ‘Source’ column in Performance Max search terms insights
Google rolled out an update to Performance Max campaigns, introducing a new “Source” column in the Search Terms Insights. This enhancement aims to provide advertisers with greater transparency about why their ads are triggered for …
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