A lot of multinational SEO campaigns fall down when the strategy is just to target a set of keywords, set up hreflang, and create content. Understanding local customs, language, and consumer behavior is crucial for …
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Marketing & SEO Conference Value Is More Than Information
If you’ve attended a marketing conference and felt like everything was below your knowledge level or that your questions weren’t answered, there’s a good reason for that. Not everyone is advanced, and not everyone is …
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Everything you need to know in 2025
Meta descriptions are crucial in shaping how search engines and users perceive your content. While meta descriptions don’t directly impact search rankings, they can significantly influence user engagement, click-through rates (CTR) and, ultimately, a site’s …
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How To Be Efficient With SEO Budget During Downtimes
Listen, this isn’t a fun topic or article to write. I’ve been through a lot in my career as an employee. Now, as an agency owner, I understand how economic factors, downtimes, and other ripples …
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How to pick the right Google Business Profile categories
Categories on your Google Business Profile (GBP) are among the top factors for local search rankings. It’s essential to choose the right primary and secondary categories to ensure your business appears in relevant searches. If …
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A Guide To 301 Vs. 302 Redirects For SEO
When managing a website, choosing the right type of redirect is crucial for ensuring a smooth user experience and maintaining SEO performance. While there are multiple ways to redirect a webpage, the two most common …
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Google updates crawl budget docs for large sites with differing mobile and desktop pages and links
Google added a new best practice in its crawl budget documentation to say it is best practice to ensure all links are present on the mobile version, as it is on your desktop version, if …
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Google Updates Crawl Budget Best Practices
Google has updated its crawl budget guidelines, stressing the need to maintain consistent link structures between mobile and desktop websites. Large websites must ensure mobile versions contain all desktop links or risk slower page discovery. …
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Google fixes supplemental feed limitation in Merchant Center Next
Google Merchant Center Next resolved a previous limitation that prevented users from working with pre-prepared supplemental feeds in Google Sheets. Merchants can now use existing Google Sheets for supplemental feeds, eliminating the previous requirement to …
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Automattic’s Response To WP Engine Lawsuit Reframes Narrative
Lawyers for Matt Mullenweg and Automattic filed a motion to dismiss the lawsuit from WP Engine, offering a different perspective on the dispute’s underlying causes. The motion to dismiss claims that the one causing harm …
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