Unlocking the Secrets of SEO
WordPress and Squarespace both provide tools to create professional, visually appealing websites suited to ecommerce, article publishing, and corporate and non-profit needs. What should you consider when choosing between them? Let’s identify the key differences …
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Google was required to file its proposed remedies over the antitrust lawsuit with the Department of Justice. Google was clear in its blog post that it disagrees with the DOJ but it has to legally …
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Google has submitted its proposal to address the Department of Justice’s (DOJ) antitrust lawsuit, which accuses the company of monopolistic practices in search. Google disagrees with the court’s initial decision and plans to appeal. However, …
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In 12 years of overseeing Fractl’s digital PR team, this year, I saw an unprecedented number of brands blacklisting publishers and aggressively removing political campaign data. A few weeks ago, I lurched forward on my …
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Joost de Valk, co-founder of the Yoast SEO plugin, called for a change in WordPress governance that removes Mullenweg as the sole decision maker, offering to lead the transition to a more democratic and diverse …
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Google has unleashed a new search spam update today, the December 2024 spam update. “Released the December 2024 spam update, which applies globally and to all languages. The rollout may take up to 1 week …
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It’s fairly commonplace for Google Updates to prompt SEOs to raise concerns about the Helpful Content Update (HCU). A careful consideration of known facts reveals that it may be possible to determine whether a site …
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YouTube has become a critical platform for brands to reach their audience. Understanding YouTube’s three key ad formats – in-stream, in-feed, and Shorts – is essential to creating campaigns that entertain, educate, and inspire without …
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Smartphones put the world at our fingertips. People have questions that need answering, as well as the services or products they need. All of these things are just a search away, and now, we’ve seen …
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Digital PR is entering a new era. As social platforms like TikTok, YouTube, and Instagram become search engines in their own right, traditional strategies focused on backlinks and news coverage are no longer enough. In …
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