Google leads organic search with 94.8% traffic, but AI tools and smaller engines show growing competition. Google still dominates with 94.8% organic traffic. AI tools like ChatGPT are gaining traction in referrals. Bing …
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Brand + performance: The secret to maximizing ad ROI
In digital marketing, a common belief is that everything can be measured – clicks, conversions, and ROI. Many advertisers assume that brand awareness is unnecessary and that performance marketing alone is enough to drive sales. …
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Smart Bidding In Google Ads: An In-Depth Guide
Imagine running campaigns that adjust bids perfectly for every auction, targeting the right user at the right moment. That’s the promise of Smart Bidding in Google Ads. For PPC marketers, especially for beginners, Smart Bidding …
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Is rank tracking dead? Why Google’s new rules are changing the game
Google just made a move that disrupted rank tracking, potentially increasing costs and changing how search visibility is measured. In January, Google implemented a requirement for JavaScript to render search results, which significantly impacted SEO …
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LinkedIn Report Reveals 5 Key Trends Reshaping B2B Marketing
A new LinkedIn report shows how businesses are changing their approach to measuring marketing success. The report, based on insights from leaders at Microsoft, ServiceNow, PwC, and other global firms, identifies five key trends reshaping …
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Google Search testing ‘AI Mode’
Google is reportedly testing a new search feature named “AI Mode.” AI Mode in Google seems like a new way to search by asking more open-ended and exploratory questions, with the option to follow up. …
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How To Repair & Recover Negative Brand Mentions In SERPs
This time on Ask An SEO, we’re diving into a branding question from someone dealing with negative SERP results: I have a client that recently had some financial issues and the SERP for their brand …
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AI search is gaining traction, but it isn’t replacing Google: Survey
People are adopting AI as a complement to classic search, not a full replacement, according to a new survey by digital marketing agency Higher Visibility: 71.5% reported using AI tools for search; 14% use them …
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Google Adds New Guidance For Merging GA4 & Search Console Data
Google has rolled out updated documentation on how to combine data from Google Analytics and Search Console. Unified SEO Insights The new guidelines recommend using Google Analytics and Google Search Console together. Google Analytics tracks …
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What is ChatGPT and why SEOs should care
Interest in AI technology and, more specifically, OpenAI’s ChatGPT product has skyrocketed in recent years. People are looking for information about both topics. Source: Google Trends Millions are writing about ChatGPT across the web… …and …
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