[ad_1] Google introduced a new prediction model to better evaluate the quality of landing page experiences for search ads. This update is designed to reduce frustrating ad experiences and make it easier for users to …
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Misleading Landing Pages Now Demoted
[ad_1] Google’s new ads rules demote confusing landing pages and reward those aligned with user intent. Google Ads now prioritizes landing pages that are easy to navigate. Ads with confusing pages are demoted. Straightforward design …
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How to master user intent with SEO personas
[ad_1] Mastering user intent is all about putting yourself in your user’s shoes. It’s easier to do that if you know what kind of shoes they’re wearing and why. Create and incorporate user personas in …
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Content Marketing Ethics And Transparency
[ad_1] We’re officially entering a new era: the content overload era. Content is no longer seen as a nice to have but a must for the majority of businesses. The sheer volume of content being …
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Google algorithm changes blamed for 50% traffic drop to news site the Sun
[ad_1] UK news site the Sun ended 2024 by losing half of its audience, due in part to “algorithm changes at certain platforms,” according to the latest earnings report from parent company News Corp. On …
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Google’s Advice on Fixing Unwanted Indexed URLs
[ad_1] An SEO posted details about a site audit in which he critiqued the use of a rel=canonical for controlling what pages are indexed on a site. The SEO proposed using noindex to get the …
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Meta simplifies Advantage+ campaign setup, adds leads campaigns
[ad_1] Meta is expanding its AI-powered advertising tools to help businesses get better results from their campaigns, with early tests showing significant cost reductions and performance improvements. Details. Meta is rolling out these new features: …
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Google Market Share Slips, AI Referrals & Regional Search Engines Rise
[ad_1] Google leads organic search with 94.8% traffic, but AI tools and smaller engines show growing competition. Google still dominates with 94.8% organic traffic. AI tools like ChatGPT are gaining traction in referrals. …
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Brand + performance: The secret to maximizing ad ROI
[ad_1] In digital marketing, a common belief is that everything can be measured – clicks, conversions, and ROI. Many advertisers assume that brand awareness is unnecessary and that performance marketing alone is enough to drive …
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Smart Bidding In Google Ads: An In-Depth Guide
[ad_1] Imagine running campaigns that adjust bids perfectly for every auction, targeting the right user at the right moment. That’s the promise of Smart Bidding in Google Ads. For PPC marketers, especially for beginners, Smart …
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