[ad_1] This morning, The Outlook Study: August Update has been released by the IAB as an update to their initial November 2023 study and provides a snapshot of projected ad spend, opportunities, and challenges for …
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Early Analysis & User Feedback
[ad_1] OpenAI, the company behind ChatGPT, has introduced a prototype of SearchGPT, an AI-powered search engine. The launch has sparked considerable interest, leading to discussions about its potential to compete with Google. However, early studies …
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Shopify SEO – How to Optimize Your Shopify Site for Google
[ad_1] Shopify has become a leading platform in the ecommerce world, with over a million businesses using it to reach their customers. Notable brands like Netflix Merch Shop, Gymshark, and Kylie Cosmetics have successfully utilized …
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Top 10 Affiliate Marketing Platforms To Maximize Sales In 2024
[ad_1] Affiliate marketing has been experiencing explosive growth in recent years, so it’s essential now more than ever for brands to run affiliate programs of their own. It involves brands hiring affiliates to promote their …
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Google Business Profile Video Verification Best Practices
[ad_1] Google Business Profiles (GBP) are one of the best ways for a local merchant to get online exposure. But before your GBP becomes visible to the public, you must verify it by clicking on …
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How to conduct audience research for paid search
[ad_1] Paid search isn’t generally at the top of marketers’ minds when they think about audience planning, but it’s a vital part of all campaigns. Though paid search is a “pull” instead of a “push” …
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Google’s Guidance About The Recent Ranking Update
[ad_1] Google’s Danny Sullivan explained the recent update, addressing site recoveries and cautioning against making radical changes to improve rankings. He also offered advice for publishes whose rankings didn’t improve after the last update. Google’s …
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Google’s Danny Sullivan on algorithm impacts
[ad_1] Publishers impacted by recent Google algorithm updates might never fully recover to previous traffic levels. That’s one thing that stood out to me in a newly published interview with Google Search Liasion Danny Sullivan, …
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Plot Up To Five Metrics At Once
[ad_1] Google has rolled out changes to Analytics, adding features to help you make more sense of your data. The update brings several key improvements: You can now compare up to five different metrics side …
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How to improve brand visibility in organic search
[ad_1] Brand visibility measures how well a brand is known and how often potential customers encounter it across various channels, such as search engines, social media, advertising, public relations or word-of-mouth. High brand visibility means …
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