Google has released its annual “Year in Search” report, highlighting the top trending searches, news, people, entertainment, and more that captured the world’s attention in 2024. Based on Google search data, the report offers a …
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How to use ChatGPT for keyword research (with actual prompts)
If you’ve used ChatGPT for any period of time for tasks like creating content for SEO, you’ve likely noticed a few things: It’s great and a major time-saver for some tasks. It’s much worse than …
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Microsoft Launches Multi-Format Campaigns for Audience Ads
Following on the footsteps of Performance Max campaigns, Microsoft Ads launched multi-format campaigns for Audience Ads. This new feature allows advertisers to create a single campaign that seamlessly integrates various ad formats, including native, display, …
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A deep dive analysis of 62 queries
The emergence of ChatGPT search has led to many questions about the quality of the overall results compared to Google. This is a difficult question to answer, and in today’s article, I will provide some …
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How Marketers Can Adapt To Drive Quality Over Quantity
If you want more quality in your pipeline, you need more quality in your marketing efforts. That means you should focus more on your ideal customer profile (ICP) and their journey to conversion. Reflecting on …
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Distilling what truly impacts rankings
Keeping up with new developments in the SEO industry can be daunting. With increasingly frequent Google algorithm updates, rumored insider leaks, and the latest large language model (LLM) breakthroughs, there’s hardly any time to pause …
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Top 10 Content Management Systems (Nov. 2024)
WordPress has held the dominant share of the content management systems (CMS) market since it was launched in 2003. Currently, the popular platform stands at 62.2% market share, according to W3Techs, which offers the most …
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Voice Search SEO: How Does It Work
When Google Voice was released in 2012, and then Amazon Alexa was released in 2014 voice search was expected to be highly influential. Voice search didn’t quite take off in an industry-shaking way. But, as …
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ChatGPT & AI Tools Gain Ground In Search Market
A new study by Previsible reveals significant changes in search behavior, with AI language models (LLMs) gaining traction as referral traffic sources. The analysis of over 30 websites shows Perplexity and ChatGPT emerging as alternatives …
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Mullenweg Pauses WordPress Services – Hopes To Reopen Next Year
Matt Mullenweg announced the abrupt pause in services offered by WordPress.org, affecting plugin submissions, reviews, theme submissions, and additions to the photo directory. He offers to keep providing these services to WP Engine, citing the …
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