Technical SEO refers to any behind-the-scenes website optimizations that make it easier for search engines to discover, crawl, index, and render pages on your website more effectively.
Like any other website optimization, the goal of these optimizations is to improve your organic search rankings and increase organic traffic. While on-page SEO and content optimization focus on the front end, technical SEO is all about what’s happening on the back end that affects website health and performance.
If your technical SEO is poor, search engines will struggle to discover, crawl, and index your site quickly and correctly. Download the In-Depth Guide to Technical SEO Optimization from Conductor to improve your technical SEO and maximize your site’s health and performance. You’ll learn: