Additionally, the service’s early adoption by notable retailers signals its potential to reshape the retail media landscape, offering you a broader reach and precision without direct reliance on Amazon’s marketplace.
Between the lines. While this move gives retailers access to Amazon’s proven ad technology, it also provides Amazon with valuable data to enhance its ad prediction and recommendation capabilities across a broader retail ecosystem.
Bottom line. By extending its advertising expertise to other retailers, Amazon is positioning itself to capture an even larger digital advertising market share while helping other retailers boost ad revenues.
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