1. Server-Side Rendering
AI crawlers don’t execute JavaScript. This means any content that relies on client-side rendering might be invisible.
Recommended actions:
Implement server-side rendering for critical content
Ensure main content, meta information, and navigation structures are present in the initial HTML
Use static site generation or incremental static regeneration where possible
2. Content Structure & Delivery
Vercel’s data shows distinct content type preferences among AI crawlers:
ChatGPT:
Prioritizes HTML content (57.70%)
Spends 11.50% of fetches on JavaScript files
Claude:
Focuses heavily on images (35.17%)
Dedicates 23.84% of fetches to JavaScript files
Optimization recommendations:
Structure HTML content clearly and semantically
Optimize image delivery and metadata
Include descriptive alt text for images
Implement proper header hierarchy
3. Technical Considerations
High 404 rates from AI crawlers mean you need to keep these technical considerations top of mind:
Maintain updated sitemaps
Implement proper redirect chains
Use consistent URL patterns
Regular audit of 404 errors
Looking Ahead
For search marketers, the message is clear: AI chatbots are a new force in web crawling, and sites need to adapt their SEO accordingly.
Although AI bots may rely on cached or dated information now, their capacity to parse fresh content from across the web will grow.
You can help ensure your content is crawled and indexed with server-side rendering, clean URL structures, and updated sitemaps.
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