Successful brands connect with buyers across multiple channels, provide a seamless customer experience and harmonize digital and physical operations.
Retailers should not underestimate the importance of an omnichannel strategy:
A 2024 report shows that 75% of shoppers use both digital and physical touchpoints throughout their customer journey. This trend will only grow as it becomes easier to bridge physical and digital spaces.
To tap into this demand, brick-and-mortar businesses have used local inventory ads on search channels like Google, offered in-store pickup and implemented cross-channel loyalty programs.
Now there’s another lever to pull.
Businesses can list local products on one of the world’s largest marketplaces while fulfilling orders within hours. A new, game-changing program opens up the frontier of instant commerce – Amazon Today.
Amazon Today lets retailers display their brick-and-mortar inventory on Amazon.com and offer local Same-Day Delivery and in-store pickup directly through the marketplace.
The program also includes: