Struggling to rank for your target keywords? You’re not alone.
The SEO landscape is more complex than ever, with search intent evolving and SERP features constantly changing.
So, how do you make sure your content aligns with Google’s, and user’s, expectations?
Watch this on demand webinar as we break down these complexities and reveal how to identify valuable opportunities in your space. We’ll show you how to tap into the searcher’s motivation behind each query (and how Google responds to it in kind).
Tom Capper of STAT will discuss the role of search intent in SEO and how to use it to climb in the right SERPs for your brand.
Why This Webinar Is A Must-Watch
Ranking isn’t just about keywords anymore—it’s about understanding the intent behind each search.
You’ll walk away understanding:
How intent is nuanced, and how keywords can support multiple intents.
Why the same keyword can have a different intent depending where it was searched from, and on what device.
The differences in SERP features depending on intent, and how this impacts your content strategy.
Expert Insights From Tom Capper
Leading this session is Tom Capper from STAT Search Analytics.