Google is rolling out new Google Lens features to make visual shopping easier for users.
Starting this week, users will now start to see detailed product information when using Google Lens to search.
This update gives advertisers a new opportunity to showcase their products in a new way that engages users in real time.
A New Results Page For Google Lens Searches
Rolling out today, Google Lens will show more prominent product information when the product is identified.
Users will now be able to see information for products like:
Price comparisons across retailers
Current deals on the product
Product reviews
Where to buy
This update is fueled by the Google Shopping Graph, and that’s where Google Shopping Ads come into play.
New Shopping Ads Placement In Time For The Holidays
With the new Google Lens results experience, Shopping ads will now be eligible to show in this placement.
While it’s rolling out today for both Android and iOS, it’s only available in select countries as of now.
Additionally, Google is prioritizing Shopping ad placements for top holiday categories including: