At the “Made on YouTube” event, which was held at Pier 57 on Sept. 18, 2024, CEO Neal Mohan, product executives, and top creators introduced nine new features and tools aimed at helping creators express their creativity, build communities, and grow their businesses.
Here is a quick overview of the announcements:
Veo for Dream Screen: Dream Screen, which allows creators to generate backgrounds in YouTube Shorts, will soon be enhanced with Google’s DeepMind technology, bringing more realistic backgrounds and standalone video clips.
Inspiration Tab: The upgraded Inspiration tab in YouTube Studio helps creators turn curated suggestions into full projects, with AI refining ideas, titles, and thumbnails to fit their style.
Communities: A new feature that allows creators to create spaces on their channel pages where both they and their fans can post art, share ideas, and engage with each other.
Community Hub: This new space in the YouTube Studio app helps creators engage more effectively with their audiences, with AI-powered suggestions for replies to comments.
Auto Dubbing: Soon to be available to more creators, auto dubbing will allow creators to add audio tracks in different languages, making their content more accessible globally.
Hype: A new way for viewers to support smaller creators by “hyping” their videos to help them appear on a weekly leaderboard, which increases visibility and audience reach.
YouTube Shopping: YouTube’s shopping program is expanding to creators in Indonesia, Thailand, and Vietnam, following its success in the U.S. and South Korea.
Gifts Powered by Jewels: This feature allows viewers to engage with live streams on vertical video formats, giving creators another way to earn revenue.
Big Screen Experience: Creators will soon be able to structure their content into seasons and episodes, improving the TV viewing experience. Additionally, autoplay features for channel pages will help engage viewers from the start.
For more details, you can read about the “Made On YouTube” event here and watch the New YouTube Features — Explained! video below.
In the video, YouTube’s Chief Product Officer, Johanna Voolich, says, “On YouTube, success isn’t one-size-fits-all.” It is as distinctive as the video platform’s talented creators and artists.
Whether it is about expressing yourself, building a community, or achieving financial independence, YouTube aims to provide lasting opportunities for creators to chart their own path to success.
Dream Screen With Google DeepMind’s Veo
The most eye-catching announcement at this week’s “Made on YouTube” event was Google DeepMind’s Veo.
Screenshot from blog.google, September 2024
Last year, YouTube launched Dream Screen, which allows creators to generate limitless backgrounds for YouTube Shorts.
While millions of creators are already using Dream Screen, YouTube announced its plans to integrate Google DeepMind’s advanced video-generating model, Veo, into YouTube Shorts later this year.
With Veo, creators will be able to produce even more immersive backgrounds.
For example, BookTubers could immerse themselves in the world of the classic novel, The Secret Garden, or a fashion designer could instantly bring creative and playful design ideas to life to present to their audience.
This means creators will soon be able to generate standalone six-second video clips for their YouTube Shorts using Veo.
For instance, if you are reviewing your footage and sense that something is needed to bring it all together, you can easily create a single clip that seamlessly integrates with the content you have already filmed.
These creations will include a SynthID watermark, along with a label that clearly informs viewers they were generated using AI.
Inspiration Tab Also Gets A Makeover
YouTube also unveiled an Inspiration Tab makeover.
Screenshot from blog.google, September 2024
As 20.4 million YouTube creators worldwide already know all too well, generating fresh ideas can be tough.
So, the Inspiration Tab in YouTube Studio is getting a makeover, creating a brainstorming buddy that is powered by generative AI.
It will assist in generating suggestions that you can develop into complete projects, including video ideas, titles, thumbnails, and outlines that align with your style.
Next year, YouTube will roll out a new shortcut that will take you directly to the Inspiration Tab from any source of inspiration, such as your top comments, other videos, or even your own content library.
Four New Features To Build Stronger Connections
YouTube understands that the bond between creators and their loyal fans is special. So, they introduced four new tools to build even stronger connections:
1. Communities
Creators can think of this feature as their own space on their channel to discuss videos, share fan art, and connect with others.
Communities are live on select channels, with wider access planned for early 2025.
2. Hype
A new feature to spotlight emerging creators. Fans can “hype” a video, boosting its chances of being discovered.
Hype has already been tested in Brazil, Türkiye, and Taiwan, and will soon roll out to other countries.
3. Auto Dubbing
YouTube’s automatic dubbing tool allows creators to generate translated audio tracks, making content accessible in multiple languages.
Soon, it will support even more languages, and they are testing a feature that will replicate tone and ambiance for a more natural listening experience.