Google has rolled out changes to Analytics, adding features to help you make more sense of your data.
The update brings several key improvements:
You can now compare up to five different metrics side by side.
A new tool automatically spots unusual trends in your data.
A more detailed report on transactions gives a closer look at revenue.
The acquisition reports now separate user and session data more clearly.
It’s easier to understand what each report does with new descriptions.
Here’s an overview of these new features, why they matter, and how they might help improve your data analysis and decision-making.
▶ ️We’ve introduced plot rows in detailed reports. You can now visualize up to 5 rows of data directly within your detailed reports to measure their changes over time.
We’ve also launched these new report features:
🔎: Anomaly detection to flag unusual data fluctuations
📊:… pic.twitter.com/VDPXe2Q9wQ
— Google Analytics (@googleanalytics) September 5, 2024
Plot Rows: Enhanced Data Visualization
The most prominent addition is the “Plot Rows” feature.
You can now visualize up to five rows of data simultaneously within your reports, allowing for quick comparisons and trend analysis.
This feature is accessible by selecting the desired rows and clicking the “Plot Rows” option.
Anomaly Detection: Spotting Unusual Patterns
Google Analytics has implemented an anomaly detection system to help you identify potential issues or opportunities.
This new tool automatically flags unusual data fluctuations, making it easier to spot unexpected traffic spikes, sudden drops, or other noteworthy trends.
Improved Report Navigation & Understanding
Google Analytics has added hover-over descriptions for report titles.
These brief explanations provide context and include links to more detailed information about each report’s purpose and metrics.
Key Event Marking In Events Report
The Events report allows you to mark significant events for easy reference.