It appears Google may be starting to roll out manual actions for site reputation abuse in Europe. Coupon sites in Italy, Spain, and France seem to have already been impacted.
What we’re seeing. Laura Chiocciora, head of SEO at Bravo Savings Network, posted on X:
“Looks like Google is finally sending manual actions in Europe! Here’s an example from Italy: all the whitelabel projects are now gone (except Ansa). Seeing similar things in other countries too
And shared screenshots of what’s she’s seeing in Italy:
Looks like Google is finally sending manual actions in Europe! Here’s an example from Italy: all the whitelabel projects are now gone (except Ansa). Seeing similar things in other countries too pic.twitter.com/iUmPC8AmI8
— Laura Chiocciora (@LauraChiocciora) January 22, 2025
And Spain:
SEO consultant Fabien Raquidel replied saying he’s seeing similar in France on X:
Glenn Gabe, an SEO consultant at G-Squared Interactive, also reported seeing big changes on X:
“I just checked a number of sites I had documented. Yep, all seeing big drops starting yesterday into today. And when running site queries, I see the infamous ’10 results’ returned.”
Big news. Looks like manual actions have been applied in Europe for site reputation abuse (at least for coupons). Laura provides some information below in her tweet, and I just checked a number of sites I had documented. Yep, all seeing big drops starting yesterday into today.… https://t.co/rFyADwMWTx pic.twitter.com/xwpPqtCcUJ
— Glenn Gabe (@glenngabe) January 22, 2025
Why we care. We’ve been waiting to see when Google would begin its global rollout of manual actions for site reputation abuse. Well, now we are seeing it. Make sure to check Google Search Console to see if Google has taken any manual action on your site and also check your traffic as well as Google Search to see whether your site may have been deindexed.