Reviews are a goldmine of data for ecommerce sites, yet many businesses fail to fully harness their potential.
Often, reviews are collected but left underutilized, despite being some of the most valuable user-generated content available.
They offer authentic insights from real customers who have experienced your products firsthand, making them an invaluable resource for creating descriptions that resonate.
By using generative AI, you can transform these reviews into powerful product descriptions.
Using tools like Screaming Frog’s integration with OpenAI, you can seamlessly extract customer feedback and convert it into compelling, SEO-friendly content through ChatGPT.
This guide will walk you through the process step by step.
First, we’ll need to extract reviews from your website.
For years, Screaming Frog has had their Custom Extraction feature that allows you to basically extract anything you want.
However, with recent updates, they’ve made this even easier.
First, navigate to Configuration > Custom > Custom Extraction > Add. You’ll see a new field added to the table. Name this “Reviews.”
Next, click the “Globe” icon, which allows you to create a custom extract using their interactive features.
Click that icon, and you’ll be brought into their visual editor. Insert a sample product page in the URL bar. Once it’s loaded, scan through the page to find where your reviews are and click on that area.
In the Suggestions section, you’ll see that Screaming Frog automatically suggests regex or CSS commands to extract the text.
You’ll likely need to adjust the settings to extract the exact text you need.
Use the Rendered HTML Preview to ensure all your review content is being captured.
At this point, perform test crawls and check the Custom Extraction section in Screaming Frog to verify that the text is being extracted correctly before proceeding to the next step.
Dig deeper: Product page SEO: A complete guide
2. Connect Screaming Frog to OpenAI
Now that Screaming Frog has extracted our reviews, we need to take it a step further.
We need to feed those reviews to OpenAI so that ChatGPT can analyze them and create product descriptions.
To use this, you’ll need to ensure Screaming Frog can store the HTML.
Navigate to Configuration > Spider > Extraction. Ensure that both “Store HTML” and “Store Rendered” HTML are checked in the list.
Next, configure Screaming Frog to connect to OpenAI. You’ll need an OpenAI API key for this step.
Once you have it, go to Configuration > API Access > AI > OpenAI, where you can add your key.