Eli Schwartz, Author of Product-Led SEO, started a discussion on LinkedIn about there being too many CMOs (Chief Marketing Officers) who believe that AI written content is an SEO strategy. He predicted that there will be reckoning on the way after their strategies end in failure.
This is what Eli had to say:
“Too many CMOs think that AI-written content is an SEO strategy that will replace actual SEO.
This mistake is going to lead to an explosion in demand for SEO strategists to help them fix their traffic when they find out they might have been wrong.”
Everyone in the discussion, which received 54 comments, strongly agreed with Eli, except for one guy.
What Is Google’s Policy On AI Generated Content?
Google’s policy hasn’t changed although they did update their guidance and spam policies on March 5, 2024 at the same time as the rollout of the March 2024 Core Algorithm Update. Many publishers who used AI to create content subsequently reported losing rankings.
Yet it’s not said that using AI is enough to merit poor rankings, it’s content that is created for ranking purposes.
Google wrote these guidelines specifically for autogenerated content, including AI generated content (Wayback machine copy dated March 6, 2024)