Chrome extensions are the unsung heroes of SEO, quietly working behind the scenes to make your strategy shine and your effort efficient.
From competitor research to auditing your site faster than you can say “meta description,” these tiny tools pack a serious punch.
This guide will detail the best Chrome extensions for SEO, what they do, and why you will love them.
Basics: Tried-and-true Chrome extensions
1. Lighthouse
Lighthouse is a free, open-source tool that automatically enhances the performance, quality, and accuracy of your webpages.
The extension runs a PageSpeed Insights report from any webpage.
This report provides insights into SEO considerations, general site performance, accessibility, and more.
Why you’ll love it
What sets this extension apart is that it is essentially a shortcut for a tool and process that is already deeply ingrained in my workflow.
The PageSpeed Insights report is invaluable because you get specific suggestions and solutions to address any issues identified alongside each metric or rating.
2. Wappalyzer
This tool offers a quick and easy way to check a website’s tech stack – everything from the CMS and JavaScript libraries to analytics and advertising pixels.
Why you’ll love it
It uncovers much more than expected.
Think beyond internal frameworks, CMS, or platform software.
It connects with all the everyday digital marketing tools and apps used to profile websites in a moment. And it offers a handy export feature.
3. Redirect Path
Instantly check HTTP status codes to identify issues. Redirect Path identifies 301 and 302 redirects and 404 and 500 errors.
This tool is also helpful in identifying client-side redirects, such as Meta and Javascript redirects, which can be easily overlooked.
Why you’ll love it
As if that didn’t make your life easier, expect to find more detailed information regarding each flagged URL – the server type, IP address, caching headers, and more.
Dig deeper: 11 of the best free tools every SEO should know about
4. Check My Links
It’s exactly as the title suggests. The tool crawls a webpage and highlights every link on the page, showing you which ones are working and which are redirecting or broken.
Why you’ll love it
This extremely simple extension quickly does exactly what you need it to do. It’s a prime example of working smarter, not harder.
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Advanced: Extensions you may not be using yet
5. SEO Pro Extension
This extension is like having a complete SEO toolkit in your browser, ready to help you with any SEO task.
You can get all the essential data for a webpage, such as:
Metadata.
Canonical tags.
Schema.
Links.
This extension even incorporates Core Web Vitals and social share previews.
Why you’ll love it
Whether you’re auditing a site, researching keywords, or just trying to get a quick snapshot of on-page elements, this extension has it all.
One of my favorite features is the ability to export page copy. This saves so much time when creating content optimization recommendations.
Dig deeper: 15 AI tools you should use for SEO
6. Advanced GSC Visualizer
This tool seamlessly connects to Google Search Console for an impressive analysis of your data, taking it from drab to fab.
Once enabled, click Advanced Visualization at the top right side of the Search Console interface, and a new graph with more features than the standard GSC interface will appear.
You can:
View metrics by day, week, or month.
Look at standalone metrics.
Build a dashboard to view all key metrics side by side.
Why you’ll love it
With its user-friendly interface, you can filter, segment, and visualize your data in ways that make it easy to analyze.
Short of building your own graphs in a third-party tool, nowhere else can you find these visualizations.
You can also select between line, bar, or area charts, add options for trendlines and moving averages, and even add annotations.
7. Google Search Console Enhanced Analytics
This Chrome extension turns your Search Console experience from a slow crawl to a high-speed joyride.
As the name suggests, this plugin enhances your analysis by making useful metrics from your Search Console data.