You can now directly connect campaign performance with user behavior, bridging a critical gap between ad spend and engagement metrics.
A new integration of Microsoft Clarity and Google Ads will help you see exactly how paid traffic interacts with your websites, potentially improving ROI on ad spend.
Key features:
Direct Google Ads account connection.
New advertising-focused dashboard.
Campaign-specific engagement metrics.
Intent tracking by campaign.
Details. The new dashboard gives visibility into engagement metrics for each Google Ads campaign, as it shows real-time tracking of user behavior post-click.
Advertisers will have full integration with existing Clarity features like heatmaps and session recordings.
Why we care. Microsoft Clarity’s Google Ads integration finally bridges the gap between ad spend and actual user behavior, showing exactly how users from specific campaigns interact with their websites after clicking ads.