Setting yourself and your organization up for successful marketing means understanding the interesting dates, holidays, and events throughout the year that you can leverage for your brand.
Pulling that information together takes time and effort, so we’ve done the legwork for you.
Our complete marketing calendar for 2025 with a template gives you all the information you need to plan your content.
You can customize this easily referenceable table and pull out the relevant dates for your business to create your own 2025 marketing calendar.
For planning content and social media campaigns, using a marketing calendar gives you insights and opportunities to tie your content into well-known events in engaging ways.
These range from big sporting events to awareness months that you can plan content around to public holidays so you can leverage them for engagement.
Free Marketing Calendar And Template For 2025
Below, we have listed some of the major holiday highlights for 2025. We have also compiled a free spreadsheet that lists many obscure awareness days to help you plan content in any niche.
The full marketing calendar and template are available at the end of the article, with a breakdown of each month.
This calendar focuses mainly on the U.S. and Canada, with some major international and religious holidays included.
Your 2025 Holiday Marketing Calendar
January
January is a time of resolutions and fresh starts, with many picking a goal for the year or looking to make a change.
It can be a slow start, given that many people are still recovering from the end of last year, but that gives you time to plan your calendar and ease into a new year of content.
There are plenty of broad activities to lean into, like Veganuary and National Hobby Month, to connect with audience lifestyles.
Events in January always have all eyes on them, too, like the Golden Globes and Winter X Games, so content around them can kickstart your 2025 engagement.
Monthly Observances
International Creativity Month
National Blood Donor Month
National Braille Literacy Month
National Hobby Month
Dry January
Veganuary
Weekly Observances
January 1-7 – New Year’s Resolutions Week
January 1-7 – Celebration of Life Week
January 12-18 – National Pizza Week
January 12-18 – Home Office and Security Week
Days
January 1 – New Year’s Day
January 1 – Global Family Day
January 2 – National Science Fiction Day
January 4 – World Braille Day
January 5 – National Screenwriters Day
January 5 – 82nd Annual Golden Globes Awards
January 6 – Epiphany
January 7 – Orthodox Christmas Day
January 11 – International Thank You Day
January 13 – Korean American Day
January 13 – Stephen Foster Memorial Day
January 14 – Orthodox New Year
January 14 – Ratification Day
January 17 – Ditch New Year’s Resolutions Day
January 17 – Benjamin Franklin Day
January 20 – Martin Luther King Jr. Day
January 20 – Inauguration Day
January 21 – National Hug Day
January 23 – National Pie Day
January 23-25 – Winter X Games
January 23 (to February 2) – Sundance Film Festival
January 24 – International Day of Education
January 27 – International Holocaust Remembrance Day
January 28 – Data Privacy Day
January 29 – Lunar New Year
Popular Hashtags For January
#NewYearsDay
#ScienceFictionDay
#NationalTriviaDay
#NationalBirdDay
#NationalStickerDay
#GetToKnowYourCustomersDay
#CheeseLoversDay
#MLKDay
#NationalHuggingDay
#PieDay
#NationalComplimentDay
#PrivacyAware
February
Despite being the shortest month, February is full of interesting events you can leverage for your marketing campaigns.
The colder days can leave people looking for things to get involved with from the comfort of their homes. So, make sure your content is working in line with popular days to attract people to your organization’s content.
February may be short, but it offers plenty of opportunities to tap into the heart of the season and connect with your audience.
Monthly Observances
Black History Month
American Heart Month
National Heart Month
National Weddings Month
National Cancer Prevention Month
National Library Lovers Month
Celebration of Chocolate Month
Weekly Observances
February 6-11 – New York Fashion Week
February 7-13 – African Heritage and Health Week
February 9-15 – Freelance Writers Appreciation Week
February 9-15 – International Flirting Week
February 14-20 – Random Acts of Kindness Week
February 16-22 – Engineers’ Week
February 17-23 – National Pancake Week
February 24-March 2 – National Eating Disorders Awareness Week
Days
February 1 – First Day of Black History Month
February 1 – National Freedom Day
February 1 – National Change Your Password Day
February 2 – Groundhog Day
February 2 – 67th Annual Grammy Awards
February 4 – World Cancer Day
February 5 – National Girls and Women in Sports Day
February 9 – National Pizza Day
February 9 – Super Bowl LIX
February 11 – International Day of Women and Girls in Science
February 12 – Abraham Lincoln’s Birthday
February 12 – Red Hand Day
February 12 – Georgia Day
February 12 – Darwin Day
February 13 – World Radio Day
February 14 – Valentine’s Day
February 15 – Susan B. Anthony’s Birthday
February 16 – NBA All-Stars
February 17 – Presidents’ Day
February 22 – George Washington’s Birthday
February 28 – Ramadan starts
Popular Hashtags For February
#GroundhogDay
#WorldCancerDay
#NationalWeatherpersonsDay
#SendACardToAFriendDay
#BoyScoutsDay
#NationalPizzaDay
#ValentinesDay
#RandomActsOfKindnessDay
#PresidentsDay
#LoveYourPetDay
March
March marks the beginning of spring, and the days start to get longer. Whether March Madness turns up the heat or Pi Day inspires a little fun, there are plenty of exciting events to get your content involved with.
Some of the monthly observances, such as Women’s History Month or The Great American Cleanup, can serve as great causes for regular engagement this month.
Monthly Observances
Women’s History Month
Nutrition Month
Music in Our Schools Month
Craft Month
American Red Cross Month
The Great American Cleanup
Ramadan ends on March 29
Weekly Observances
March 9-15 – Girl Scout Week
March 9-15 – National Sleep Awareness Week
March 18-24 – National Agriculture Week
March 23-29 – National Cleaning Week
Days
March 1 – Zero Discrimination Day
March 2 – 97th Academy Awards Ceremony
March 3 – World Wildlife Day
March 3 – National Anthem Day
March 4 – International HPV Awareness Day
March 4 – Mardi Gras
March 7 – Employee Appreciation Day
March 7 – Global Unplugging Day
March 8 – International Women’s Day
March 9 – Daylight Savings
March 13 – Purim
March 14 – Pi Day
March 14 – World Sleep Day
March 15 – The Ides of March
March 17 – St. Patrick’s Day
March 18 – NCAA March Madness
March 18 – Global Recycling Day
March 20 – Nowruz
March 20 – Spring Equinox
March 22 – World Water Day
March 26 – Epilepsy Awareness Day
March 27 – World Theatre Day
March 27 – MLB Opening Day
March 29 – Ramadan ends
March 30-31 – Eid-Al-Fitr
Popular Hashtags for March
#PeanutButterLoversDay
#EmployeeAppreciationDay
#ReadAcrossAmerica
#DrSeuss
#WorldWildlifeDay
#NationalGrammarDay
#BeBoldForChange
#DaylightSavings
#PiDay
#StPatricksDay
#FirstDayofSpring
#WorldWaterDay
#NationalPuppyDay
#PurpleDay
#NationalDoctorsDay
#EarthHour
April
April is probably best known for April Fools’ Day, and a chance to get creative with parody and spoof content for your calendar that can make your customers smile.
Earth Month also means you can make more eco-friendly posts about your organization’s commitment to reducing its impact on the planet.
You also might want to get your cape out of storage on April 28 for National Superhero Day.
Monthly Observances
Earth Month
National Autism Awareness Month
Parkinson’s Awareness Month
Celebrate Diversity Month
Stress Awareness Month
Weekly Observances
April 20-26 – National Volunteer Week
April 20-26 – Administrative Professionals Week
April 21-25 – Every Kid Healthy Week
April 21-27 – Animal Cruelty/Human Violence Awareness Week
Days
April 1 – April Fool’s Day
April 2 – World Autism Awareness Day
April 2 – International Children’s Book Day
April 2 – National Walking Day
April 7 – National Beer Day
April 7 – World Health Day
April 7-13 – Masters Tournament PGA
April 11 – National Pet Day
April 11-13/18-20 – Coachella Music Festival
April 12 – Passover starts
April 13 – Thomas Jefferson’s Birthday
April 13 – Palm Sunday
April 13-15 – Songkran
April 15 – American Sign Language Day
April 15 – Tax Day
April 16 – Emancipation Day
April 17 – Maundy Thursday
April 18 – Good Friday
April 19 – Holy Saturday
April 19 – Patriots’ Day
April 20 – Easter Sunday
April 20 – Passover ends
April 21 – Easter Monday
April 21 – Boston Marathon
April 21 – World Creativity and Innovation Day
April 22 – Earth Day
April 23 – Yom HaShoah
April 25 – Arbor Day
April 27 – World Design Day
April 28 – National Superhero Day
April 30 – National Honesty Day
April 30 – Yom Ha’atzmaut
Popular Hashtags For April:
#AprilFools
#WAAD
#FindARainbowDay
#NationalWalkingDay
#LetsTalk
#EqualPayDay
#TaxDay
#NH5D
#NationalLookAlikeDay
#AdministrativeProfessionalsDay
#DenimDay
#EndMalariaForGood
#COUNTONME
#ArborDay
#NationalHonestyDay
#AdoptAShelterPetDay
May
May brings a lot of variety with it as there are plenty of good causes to raise awareness for, plus major sporting events and unique celebrations you can join in with.
Cinco de Mayo, the Kentucky Derby, and Memorial Day are just a few examples of events that will have lots of people paying attention and can make for great marketing themes.
Monthly Observances
ALS Awareness
Asthma Awareness Month
Asian Pacific American Heritage Month
Jewish American Heritage Month
National Celiac Disease Awareness Month
National Clean Air Month
Better Sleep Month
Lupus Awareness Month
Weekly Observances
May 4-10 – National Pet Week
May 4-10 – National Travel & Tourism Week
May 4-10 – Drinking Water Week
May 6-12 – National Nurses Week
May 11-17 – Food Allergy Awareness Week
Days
May 1 – May Day
May 1 – Law Day
May 1 – Lei Day
May 1 – World Password Day
May 3 – Kentucky Derby
May 4 – Star Wars Day
May 4 – International Firefighters Day
May 5 – Cinco De Mayo
May 6 – National Nurses Day
May 8 – World Red Cross and Red Crescent Day
May 10 – World Lupus Day
May 10 – World Fair Trade Day
May 11 – Mother’s Day
May 15-18 – PGA Championship
May 15 – International Day of Families
May 16 – Malcolm X Day
May 17 – Internet Day
May 18 – National HIV Vaccine Awareness Day
May 19 – Victoria Day (Canada)
May 20 – World Bee Day
May 21 – World Meditation Day
May 25 – Geek Pride Day
May 25-June 8 – French Open
May 25 – Indianapolis 500
May 26 – Memorial Day
May 28 – World Hunger Day
May 31 – Chinese Dragon Boat Festival
Popular Hashtags For May:
#RedNoseDay
#MayDay
#WorldPasswordDay
#StarWarsDay & #Maythe4thBeWithYou
#InternationalFirefightersDay
#CincoDeMayo
#MothersDay
#BTWD
#MemorialDay & #MDW
June
Once June has arrived, it’s finally starting to feel like summer. Everyone wants to make the most of the sunshine, and the positive energies are flowing.
Given that June also marks Great Outdoors Month, this is a great opportunity to make your brand a must-have companion for planning a beachside vacation or hosting a cookout.