LinkedIn is experimenting with a new feature that allows individual users to pay for increased post visibility, expanding beyond existing business page boost options.
Key details. The feature is testing with limited U.S. Premium Business subscribers. Boost options will be available for:
Text posts
Image posts
Articles
Videos
Newsletters
Why we care. LinkedIn’s personal post boost feature encourages professionals to invest in personal branding, increasing overall content activity and engagement on the platform. This creates more opportunities for you to connect with highly engaged audiences and positions LinkedIn as a key space for both organic and paid professional outreach
What’s different. Unlike LinkedIn’s Thought Leader Ads, which are geared toward business-backed campaigns, this tool puts control directly in the hands of individual users, democratizing access to content amplification.