Google has updated its latest blog post, the one about expanding its site reputation abuse policy, with several frequently asked questions. The questions can be found over here and they cover what is third-party content, questions about freelancers, affiliate content, moving content, noindexing content and more.
FAQs:
Here are the list of FAQs posted on December 6, 2024 on this blog post:
What is third-party content?
Third-party content is content created by a separate entity than the host site. Examples of separate entities include users of that site, freelancers, white-label services, content created by people not employed directly by the host site, and other examples listed in the site reputation policy.
Does the use of any third-party content violate the site reputation abuse policy?
No, having third-party content alone is not a violation of the site reputation abuse policy. It’s only a violation if the content is being published in an attempt to abuse search rankings by taking advantage of the host site’s ranking signals. Our policy page has examples of third-party content use that doesn’t violate the policy.
Does freelance content violate the site reputation abuse policy?
No, while freelance content is third-party content, freelance content alone is not a violation of the site reputation abuse policy. It is only a violation if there is ALSO an attempt to abuse search rankings by taking advantage of the host site’s ranking signals.
Does affiliate content violate the site reputation abuse policy?
No, the policy is not about targeting affiliate content. The documentation about the policy notes that affiliate links marked appropriately aren’t considered site reputation abuse.
What does it mean to abuse search rankings by taking advantage of the host site’s ranking signals?
This is when third-party content is being placed on an established site to take advantage of that site’s ranking signals — which the site has earned primarily from its first party content — rather than placing the content on a separate site that lacks the same signals.