Google Chrome site engagement service metrics

Google Chrome site engagement service metrics

Google’s browser, Chrome, has a method to check to see how engaged you are with the websites you most visit. It is called the Chrome site engagement services and it primarily scores the websites by how much time you spend on them, but it also uses other engagement metrics, such as clicks.

Dan Petrovic spotted this and wrote, “Google Site Engagement Metrics Framework plays a crucial role in assessing and analyzing user engagement with websites. This framework leverages detailed metrics, such as user interactions and engagement scores, to provide insights into browsing behavior. Here’s a breakdown of how this system works, based on the Site Engagement Metrics implementation.”

What Google says. This is not something specifically new, this has been around since 2016, where Google wrote:

“The Site Engagement Service provides information about how engaged a user is with a site. The primary signal is the amount of active time the user spends on the site but various other signals may be incorporated (e.g whether a site is added to the homescreen).”

Google also explained what engagement is:

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