What SEO Pros Should Do To Seize This Opportunity
Some SEO professionals might mistakenly assume that they should “move along – nothing to see here” because they don’t optimize TikTok videos. But they should reconsider.
TikTok videos have been appearing in Google’s search results for a couple of years. If you need to verify this, then Google “most viewed TikTok videos in 24 hours.”
So, what should you do about this?
If you are a savvy SEO, then you’re already incorporating relevant keywords in your video title, caption, and hashtags, leveraging trending topics, engaging with your audience, and collaborating with other creators to increase visibility.
But if another group within your company or client is cranking out TikTok content without optimizing it first, then reach out and suggest that you get together and maybe suggest a “lunch and learn” session, where training can occur in an informal setting.
If you want to do a little homework to make suggestions on optimizing TikTok content, try reading the following.
For starters, read Video SEO: 10 Steps to Optimizing Videos for Search and Discovery.” It focuses on video SEO best practices for YouTube.
But if you plan to optimize videos for TikTok.com, which gets 2.7 billion visits a month worldwide, then you should also optimize videos for YouTube.com, which gets 73.0 billion visits a month worldwide, according to Semrush.
Next, read The Future of SEO Lies in the “Messy Middle” of the Purchase Journey.”
Among other things, you’ll learn that people look for information about products and brands in a looping process across a huge array of online sources, including search engines, social video platforms, and review websites, in two mental modes: exploration and evaluation.
Finally, check out “Customer Personas Can Transform SEO, PPC, and Content Marketing,” which was published in March 2021.
It says:
“… decision-making is not a rational process, but one driven mainly by how people feel. The rational brain layers on reasons for our choices only after they’re made.” This explains why video should be a critical component of any future SEO strategy.
It’s Time To Pay Attention To Video SEO
Many SEO professionals have been busy preparing for the threat of a “searchquake” that was supposed to be triggered by Search Generative Experiences (SGE), so they may have overlooked the opportunity of video SEO.
But TikTok does present an opportunity for many brands with huge potential if you are one of the brands getting it right.
It’s time for SEO professionals, as well as marketers, to pay attention to video marketing and to do their homework to understand why some brands are generating negative emotions. And to learn how they can be the ones that get the positive reactions.
The data from above was taken from a study conducted by DAIVID, a global creative effectiveness platform.
More resources:
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