What’s more likely is that Google’s AI Overviews and core search algorithm want to give searchers what Google deems to be the “best” answer to a given query.
By the numbers. Other findings from the research:
AI Overviews appeared on 47.4% of queries.
AI Overviews and featured snippets combined to occupy 75.7% of screen real estate on mobile and 67.1% on desktop.
AI Overviews were present for 59% of informational queries and 19% of commercial queries.
The report. AI Overviews Study: Inside Google’s New Search Reality (registration required)
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About the author
Danny Goodwin is Editorial Director of Search Engine Land & Search Marketing Expo – SMX. He joined Search Engine Land in 2022 as Senior Editor. In addition to reporting on the latest search marketing news, he manages Search Engine Land’s SME (Subject Matter Expert) program. He also helps program U.S. SMX events. Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He previously was Executive Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.