HTTP Archive Report: 61% Of Cookies Enable Third-Party Tracking

61% Of Cookies Enable Third-Party Tracking

Performance By Platform

Some platforms markedly improved Core Web Vitals scores over the past year.

Squarespace increased from 33% good scores in 2022 to 60% in 2024, while others like Magento and WooCommerce continue to face performance challenges.

The remaining chapters of the Web Almanac are expected to be published in the coming weeks.

Structured Data Trends

The deprecation of FAQ and HowTo rich results by Google hasn’t significantly impacted their implementation.

This suggests website owners find value in these features beyond search.

Google expanded support for structured data types for various verticals, including vehicles, courses, and vacation rentals.

Why This Matters

These findings highlight that mobile optimization remains a challenge for developers and businesses.

HTTP Archive researchers noted in the report:

“These results highlight the ongoing need for focused optimization efforts, particularly in mobile experience.

The performance gap between devices suggests that many users, especially those on lower-end mobile devices, may be experiencing a significantly degraded web experience.”

Additionally, as privacy concerns grow, the industry faces pressure to balance user tracking with privacy protection.

Businesses reliant on third-party tracking mechanisms may need to adapt their marketing and analytics strategies accordingly.

The 2024 Web Almanac is available on HTTP Archive’s website; the remaining chapters are expected to be published in the coming weeks.

Featured Image: BestForBest/Shutterstock

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