Dig deeper: 7 ways to use generative AI in PPC
Get the newsletter search marketers rely on.
3. Industry-specific compliance
This is a more niche use case, but one of my favorites.
A common challenge for paid search marketers is creating ad copy that’s both compelling and compliant with Google’s industry-specific policies.
Whether it’s finance, real estate, or healthcare, each industry has specific requirements for what you can and can’t say.
Using an LLM to spot-check your copy and flag any issues can speed up the editing process and help prevent eligibility problems when the ads go live.
4. Proofreading for clarity and brevity
Before submitting any content, a final proofread is essential.
While spellcheck is useful, having a second set of eyes to spot awkward sentences or redundancy can be invaluable.
If you don’t have a colleague or friend available, LLMs can step in.
Simply copy and paste the content you want reviewed and ask:
“Proofread this for clarity and redundancy, and make notated edits so I can see what was changed.”
That last part is important, otherwise you’ll be scouring your own content to see what’s different. Alternatively, you can change the prompt to:
“Proofread this for clarity and redundancy, and recommend improvements.”
Final thoughts
When I set out to write this article, my initial fear was that it might come across as an endorsement for the bland, AI-generated content flooding the web. That stuff sucks!
Thankfully, that fear shifted into a sense of responsibility to highlight the good AI can do.
It’s important not to lose sight of what makes great marketing stand out: creativity and humanity.
AI isn’t a magic solution to all your ad copy problems; rather, it’s a tool that helps you leverage your creativity and expertise more efficiently.
It offers many benefits beyond the few we discussed here, and as it evolves, it will become even more sophisticated and transformative.
However, its effectiveness depends entirely on how you use it.
Your unique understanding of your business and your creative touch are irreplaceable.
AI can provide suggestions, but it can never replace you. So, use ChatGPT and similar tools to enhance your own ideas and creativity – not to replace them.
Dig deeper: ChatGPT for PPC: 17 strategic prompts you can use today
Contributing authors are invited to create content for Search Engine Land and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.