A clear roadmap locks on business needs and makes SEO directly contribute to your marketing goals.
P.S. This is not to hate on SEO metrics. They play their role, but they shouldn’t motivate you to invest in organic search in the first place.
2. A roadmap is easily digestible for your entire team.
An audit is for SEO gurus living in their own realm, somewhat detached from the marketing team.
So, when you assign tasks to content writers, web designers and performance marketers – they complete them without realizing the value behind them.
Then, C-levels step in and question the effectiveness of SEO altogether.
With an SEO roadmap, all technicalities are tossed aside to give way to a step-by-step plan of action that easily fits in several slides.
Sounds simple, but it makes a world of difference when your colleagues are “in the know.”
3. It helps to focus on what drives the highest impact
Your SEO to-do list can quickly become a never-ending nightmare.
However, these tasks differ a lot when it comes to importance.
For instance, adding “hreflang” attributes versus building authority backlinks. Both of these are time-consuming, but one matters more than the other.
In a roadmap, the core SEO activities are ranked by their impact score, which ranges from 1 (insignificant) to 10 (game-changing). This narrows your focus and helps manage expectations.
It also promotes a forward-looking and dynamic strategy because the impact of some tasks may change dramatically after the next big Google algorithm update.
Next steps
It’s time to ditch ineffective automated audits and embrace a simple, data-backed roadmap that aligns with your business goals.
Our SEO experts will craft a customized plan for your business at no cost.
Request your free SEO roadmap now and set your team on the path to success – no commitments involved.