[ad_1] A WordPress developer pleaded with Matt Mullenweg at WordCamp Asia 2025, asking him to restore Automattic’s contributions to the WordPress core. Mullenweg apologized and said it’s not up to him; it’s up to WP …
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Bulan: Februari 2025
Not appearing in Google AI Overviews significantly harms webpages: Study
[ad_1] Webpages are significantly harmed when excluded from Google’s AI Overviews, but benefit when included in AI Overviews. That’s according to a new study by Terakeet, a company that focuses on brand management for global …
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73% Of Marketers Use Generative AI, Consumer Acceptance Up
[ad_1] Recent studies by Gartner and Adobe show that generative AI is becoming a key tool in marketing. Almost three-quarters of marketing teams now use GenAI, and most consumers are comfortable with AI in advertising. …
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When to adjust, scale, and optimize with data
[ad_1] Budgeting for paid ad campaigns has long been a static process – set a monthly budget, monitor spending, and adjust incrementally as needed. This method works for industries with stable demand and predictable conversion …
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The State Of AI Chatbots And SEO
[ad_1] Last week, I published a meta-analysis of AI Overviews and their impact on SEO. Today, I publish an analysis of the research on AI chatbots and their potential impact on customer acquisition and purchase decisions. …
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Personalize your marketing without compromising privacy
[ad_1] © 2025 Search Engine Land is a Trademark of Semrush Inc. Third Door Media operates business-to-business media properties and produces events, including SMX. It is the publisher of Search Engine Land, the leading digital …
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A Complete Guide To Local Structured Data & Rich Results
[ad_1] Structured data markup can work diligently behind the scenes to help your local business shine online. It can add eye-catching rich results to your search results, like review stars, FAQs, and breadcrumbs, that grab …
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Google sued by Chegg over AI Overviews hurting traffic and revenue
[ad_1] Chegg, the publicly traded education technology company, has sued Google over its AI Overviews, claiming they have hurt its traffic and revenue. The company said that AI Overviews is “materially impacting our acquisitions, revenue, …
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TikTok Ads Achieve Highest Short-Term ROI, Says Dentsu Study
[ad_1] A recent Dentsu study, in partnership with TikTok, shows that advertisers on the platform achieve strong returns on investment (ROI) for both short-term and long-term sales. The analysis (PDF link) focused on 15 brands …
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Microsoft Bing testing Copilot Search
[ad_1] Microsoft is testing a new version of Bing named Copilot Search, where it uses Copilot AI to provide a different style of search results. It looks different from the main Bing Search, it looks …
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