[ad_1] Balancing brand and performance marketing has nothing to do with giving each side its amount of time in the limelight. There’s no magic harmony you’re going to create that delivers some sort of marketing …
Continue reading
Bulan: Januari 2025
Google Analytics 4 rolls out cross-property report copying
[ad_1] Google Analytics 4 now allows copying custom detail reports and explorations across properties, streamlining configuration management and freeing up more time for data analysis. Why we care. This new feature ensures consistency in report …
Continue reading
Google Ads Introduces Advanced Targeting For Performance Max
[ad_1] Google Ads updates Performance Max with advanced controls, improved reporting, and smarter targeting to optimize campaign performance. Advertisers get more control over AI with new targeting and exclusion tools. Improved reporting provides clearer insights …
Continue reading
Google expands Performance Max asset/search term reporting capabilities
[ad_1] Google is rolling out several key updates to its Performance Max campaigns, aimed at giving advertisers more control over AI, deeper reporting insights, and enhanced transparency. These changes are designed to optimize results while …
Continue reading
Data On Fastest Growing Sites Yields Surprising Insights
[ad_1] The competitive research tool similarweb released its Digital 100 list of sites with the largest growth in traffic, providing insights into what’s driving traffic growth across various informational and shopping categories. Gig Economy Shows …
Continue reading
Google Search ad spend climbs 10% YoY, despite AI disruptions: report
[ad_1] Add Search Engine Land to your Google News feed. New on Search Engine Land About the author Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, …
Continue reading
Everything You Need To Know
[ad_1] Google has continued evolving its ad targeting systems, emphasizing AI-driven, intent-based matching that connects ads to user searches more flexibly. With this shift, Google Ads aims to give advertisers a balance between reach and …
Continue reading
Google sending manual actions for site reputation abuse in Europe?
[ad_1] It appears Google may be starting to roll out manual actions for site reputation abuse in Europe. Coupon sites in Italy, Spain, and France seem to have already been impacted. What we’re seeing. Laura …
Continue reading
Google Expands AI Overviews In Circle To Search
[ad_1] Google is rolling out updates to the “Circle to Search” tool, making it more helpful for marketers, businesses, and Android users. Circle to Search lets you circle, scribble, or tap on anything visible on …
Continue reading
Google sunsets Maximum CPV strategy for Video View campaigns
[ad_1] Google Ads will make significant changes to Video View Campaigns starting in April. Google is introducing a Target Cost-Per-View (CPV) bidding strategy and replacing the Maximum CPV option for new campaigns. Existing campaigns using …
Continue reading