OpenAI published an incident report detailing the cause of last weeks ChatGPT outage and what they are doing to prevent a repeat. The outage began on December 26th, 2024 at 10:40 AM and was mostly …
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Bulan: Januari 2025
Google’s Performance Max placement rules create API confusion
A discrepancy emerged between Google’s official stance on API-based placement exclusions and real-world observations, particularly for Performance Max (PMax) campaigns. The contradiction: Google claims API-based placement exclusions don’t work for PMax Multiple advertisers report successful …
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How Brevity Is Winning Hearts
The less a person says to communicate, the better. Shakespeare said “Brevity is the soul of wit.” And in just six words, underlined why brevity impacts communication. I appreciate brevity in all things. Iconic one-liners …
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Google’s JavaScript Warning & How It Relates To AI Search
A recent discussion among the Google Search Relations team highlights a challenge in web development: getting JavaScript to work well with modern search tools. In Google’s latest Search Off The Record podcast, the team discussed …
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10 Strategic SEO Insights & Tactical Advice For 2025 And Beyond
At the beginning of 2002, there were more than a dozen “search engines,” including crawlers, directories, and paid/PPC/CPC engines. But by the end of that year, Google had emerged from the pack to become the …
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Google Ads plans major AI Push in 2025, reshaping search marketing
Google Ads is preparing for what executives call a “seismic shift” in consumer search behavior, with AI playing a central role in transforming how users discover information and interact with businesses. The transformation represents a …
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Google Podcast Discusses SEO Expertise
Google’s recent Search Off the Record podcast touched on the issue of SEO expertise and the disconnect between how SEOs think Google ranks websites how Googlers understand it. The disparity is so great that Gary …
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Google revives Tag Assistant
Google reversed its decision to deprecate the popular Chrome extension, Tag Assistant, after significant user feedback. This move consolidates Tag Assistant Legacy and Tag Assistant Companion into a single, more efficient tool. The fix. Google …
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Introduction To Vector Databases And How To Use AI For SEO
A vector database is a collection of data where each piece of data is stored as a (numerical) vector. A vector represents an object or entity, such as an image, person, place etc. in the …
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17 Expert Tips For Content Writing In 2025
Let’s face it: Creating content that makes an impact has gotten a lot harder. With AI becoming more sophisticated by the day, it’s no wonder there’s a looming fear of machines replacing humans. And as …
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