Unlocking the Secrets of SEO
Microsoft has provided guidance on how to optimize content for AI-powered search engines. This advice is timely now that OpenAI has launched ChatGPT Search, which uses Bing’s search index. Understanding user intent is everything in …
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Google published a standalone Gemini app for iPhone users on iOS, which can be accessed over here in the Apple App Store. This is already available for Android devices and within the current Google app …
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In the digital era, consumers interact with brands through a range of platforms and devices — such as social media, display ads, and video on mobile, desktop, tablet, and connected TV (CTV). This diversity in …
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SEO is far from dead – it’s simply changed beyond recognition. To stay relevant, SEOs must adapt to these shifts, expand their skillsets and embrace new technologies. This article outlines 13 hard-hitting truths about modern …
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Many brands cut back on paid search ads in the post-holiday period, leaving an opening for savvier marketers to scoop up valuable inventory at lower costs. That’s according to a report by Google Ads optimization …
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The synergy between social media and SEO is critical in modern digital marketing. As a seasoned SEO professional with 26 years of experience, I’ve observed how recent developments – such as the Google algorithm updates …
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Retailers are facing significant challenges and opportunities as they prepare for 2025. To stay ahead, leveraging advanced technology and data strategies to enhance customer engagement and drive growth is essential. Join our expert panel for …
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HTTP Archive published 12 chapters of its annual Web Almanac, revealing disparities between mobile and desktop web performance. The Almanac analyzes data from millions of sites to track trends in web technologies, performance metrics, and …
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YouTube is rolling out new features aimed at making its platform more advertiser-friendly. Key initiatives include: Format buying controls to customize ad placements, like running a campaign exclusively on Shorts New Shorts-specific ad formats like …
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YouTube expands Shorts monetization with new ad controls, measurement tools, and creator partnerships. Advertisers can now run campaigns exclusively in Shorts feed or focus on horizontal content. New interactive stickers and animated ads will enhance …
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