Google Analytics launches Customer Match beta, enabling advertisers to enhance remarketing using first-party data instead of third-party cookies. Google Analytics now lets advertisers use first-party customer data to improve ad targeting. The feature automatically works …
Continue readingBulan: November 2024
How to craft an international SEO approach that balances tech, translation and trust
Often, guides and recommendations for international SEO strategy only center around the technical aspects of your website – URL structure, hreflang configuration and the like. But while these pieces are important, it’s equally as important …
Continue readingMost In-Demand Marketing Jobs & Skills
LinkedIn’s Marketing Jobs Outlook report reveals a rebound in industry job postings, with a 76% increase compared to last year. The report also identifies the most in-demand marketing roles across regions and experience levels, providing …
Continue readingHow to leverage Google Analytics 4 and Google Ads for better audience targeting
Audiences and targeting are the foundation of a successful PPC campaign, and Google Analytics 4 (GA4) makes it easier than ever to segment your users effectively. Before diving in, ensure that: Your GA4 and Google …
Continue readingYouTube Takes On TikTok With New ‘Jewels’ Tipping System
YouTube is introducing “Gifts, Powered by Jewels,” which lets people support creators during vertical livestreams. This signals YouTube’s push into the virtual gifting space that TikTok has capitalized on for years. Key Features “Gifts, Powered …
Continue readingGoogle AI Overviews massively surge in travel queries
Google AI Overviews are now showing for 30% of travel-related queries, as of the end of October, according to the latest findings from enterprise SEO platform BrightEdge. The presence of AI Overviews increased by 700% …
Continue readingGetting Started In International SEO: A Quick Reference Guide
In today’s interconnected digital world, international SEO is no longer optional for businesses with global ambitions – it is essential. The potential to reach diverse markets and accelerate growth through optimized online presence in different …
Continue readingGoogle outlines 2025 ads API roadmap
Google released its tentative 2025 schedule for Google Ads API updates, outlining five major releases planned throughout the year. By the numbers: 3 major versions (V19, V20, V21) 2 minor updates (V19_1, V20_1) 12-month sunset …
Continue reading5 B2B Customer Retention Strategies To Drive Repeat Business [Webinar]
In today’s competitive B2B landscape, retaining customers is just as important as acquiring new ones. It also tends to be easier if done well. Watch this webinar on-demand for proven techniques to build long-term relationships …
Continue readingGoogle reshapes in-store shopping with AI-powered comparisons
Google is introducing new shopping features that transform how consumers discover and compare products both in-store and online. Key features: Google Lens now provides in-store product price comparisons. Google Maps enables local product inventory searches. …
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