Unlocking the Secrets of SEO
LinkedIn releases new content guidelines, prioritizing professional insights while penalizing promotional posts and engagement-bait tactics. LinkedIn will limit reach of posts that lack professional insights or value. The algorithm favors industry knowledge, career tips, and …
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OpenAI’s ChatGPT Search officially launched and generative engine optimization (GEO) just became a lot more important. Most of the major players in generative AI search – ChatGPT, Perplexity and Google’s Gemini, now combine real-time search …
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Paid search advertising has many arms. Marketers spend years crafting strategies to drive results through Google Ads, Microsoft Ads, and more. Of these many strategies adopted by brands and agencies, in my experience over the …
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Google announced new features for in-store shopping and expanded payment options, marking changes to its retail technology offerings. Key Updates Google Lens Google Lens, which reportedly processes 20 billion searches monthly, will enable users to …
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How does the rapid growth of bots change the open web? More than half of the web’s traffic comes from bots: Imperva’s Bad Bot Report 2024 reveals that almost 50% of total internet traffic wasn’t …
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In a perfect world, consumers would purchase after just one interaction with a brand. The reality is, we don’t live in a perfect world. Unfortunately, many brands believe that building the perfect campaign structure, having …
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Wix announced it is rolling out an AI-based tool that simplifies the site planning and visualization step, dramatically compressing the time from planning to site rollout. The new tool enables agencies and enterprise users to …
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One of the biggest challenges in enterprise SEO is getting buy-in from the wider C-suite. Typically, the CMO will sign off on your vendor engagement, having been involved in the selection process (more often than …
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The U.S. Department of Justice (DOJ) has proposed that Google sell its Chrome web browser and possibly the Android mobile operating system. This suggestion is part of a larger effort to address the company’s alleged …
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In nearly 20 years in search marketing, something I continue to see and debate about is shared budgets. When I ask the advertiser why, I always get a similar answer: “We have a set limited …
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