Google has issued new clarification for its site reputation abuse policy, which was launched earlier this year. It targets “parasite SEO” practices where websites leverage established domains to manipulate search rankings through third-party content. Chris …
Continue readingBulan: November 2024
DOJ plans to push for Chrome sale after Google antitrust victory
The U.S. Department of Justice (DOJ) is preparing aggressive remedies in the wake of its antitrust victory against Google, including a potential forced sale of the Chrome browser, Bloomberg reports. Why we care. Chrome dominates …
Continue reading7 Things To Look For In An SEO-Friendly WordPress Host
This post was sponsored by Bluehost. The opinions expressed in this article are the sponsor’s own. When trying to improve your WordPress site’s search rankings, hosting might not be the first thing on your mind. …
Continue readingGoogle Search Console removing the Page Experience report
Google is removing the Page Experience report from Google Search Console, the company announced on LinkedIn this morning. Google said this is to “reduce unnecessary clutter” within the tool. Google did add they “still encourage …
Continue readingThe future of SEO content is video – here’s why
SEO content often drives traffic but not conversions. The solution? A video-first approach that nurtures leads, builds trust and aligns with a real funnel. This article explains why video content outperforms blogs and how to …
Continue readingWhich Metrics Matter & How To Use Them Well
As SEO professionals, reports are a key part of our communication toolbox. We spend time running workshops and writing summaries of work and project plans. These are all part of our process for gaining buy-in …
Continue readingPerplexity launches AI-powered Shopping Search
Perplexity is entering the ecommerce world with a new shopping feature for its U.S. paid customers. This move challenges big tech companies like Google and Amazon in search and shopping. The AI-powered search engine is …
Continue readingGoogle Retires Search Console’s Page Experience Report
Google simplifies Search Console by removing Page Experience report while retaining Core Web Vitals and HTTPS monitoring tools. Google removed the Page Experience report from Search Console. Core Web Vitals and HTTPS reports …
Continue readingGoogle AI Overviews ads seen on mobile search
The long-awaited addition of ads into Google AI Overviews seems to be starting. Early examples have been seen in U.S. mobile search results. What’s happening. Over the weekend, James F. Gibbons, an advertiser from New …
Continue readingPPC Budget Strategies For All Campaign Stages
We tend to craft budgets based on major objectives and real-world business timing. This makes sense, as our real-world priorities should influence where we put our marketing dollars and at what velocity. However, many don’t …
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