Are you struggling with your SEO budget? You aren’t alone. Many businesses either overspend or underspend – and the results are subpar. Because SEO is a long-term investment, it can be difficult to determine the …
Continue reading
Bulan: November 2024
Google Search CTR Data Reveals Shifting Industry Trends
Google’s click-through rates (CTRs) experienced notable changes across industries and search categories in Q3, according to a report from Advanced Web Ranking. This report compares Q3 data to the previous quarter. It shows how CTRs …
Continue reading
Building a PPC roadmap for new brands: 10 questions to ask
Once brands decide to start a PPC program, they often want to get moving immediately. However, there are a few things they either haven’t thought of or need a reality check before they’re truly ready …
Continue reading
DOJ’s push to sell Google Chrome sparks industry debate over web’s future
Following its antitrust victory, the U.S. Department of Justice is aiming to fundamentally reshape Google’s digital dominance by forcing the company to sell Chrome and restructure its market approach. Catch up quick. The key proposals: …
Continue reading
Google Rolls Out First-Party Data Solution For Analytics Users
Google Analytics launches Customer Match beta, enabling advertisers to enhance remarketing using first-party data instead of third-party cookies. Google Analytics now lets advertisers use first-party customer data to improve ad targeting. The feature automatically works …
Continue reading
How to craft an international SEO approach that balances tech, translation and trust
Often, guides and recommendations for international SEO strategy only center around the technical aspects of your website – URL structure, hreflang configuration and the like. But while these pieces are important, it’s equally as important …
Continue reading
Most In-Demand Marketing Jobs & Skills
LinkedIn’s Marketing Jobs Outlook report reveals a rebound in industry job postings, with a 76% increase compared to last year. The report also identifies the most in-demand marketing roles across regions and experience levels, providing …
Continue reading
How to leverage Google Analytics 4 and Google Ads for better audience targeting
Audiences and targeting are the foundation of a successful PPC campaign, and Google Analytics 4 (GA4) makes it easier than ever to segment your users effectively. Before diving in, ensure that: Your GA4 and Google …
Continue reading
YouTube Takes On TikTok With New ‘Jewels’ Tipping System
YouTube is introducing “Gifts, Powered by Jewels,” which lets people support creators during vertical livestreams. This signals YouTube’s push into the virtual gifting space that TikTok has capitalized on for years. Key Features “Gifts, Powered …
Continue reading
Google AI Overviews massively surge in travel queries
Google AI Overviews are now showing for 30% of travel-related queries, as of the end of October, according to the latest findings from enterprise SEO platform BrightEdge. The presence of AI Overviews increased by 700% …
Continue reading