Unlocking the Secrets of SEO
Google is rolling out brand guidelines settings for Performance Max campaigns, first announced in May, allowing advertisers to customize elements like business names, logos, colors and fonts. How it works. Advertisers can tailor ad creative …
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YouTube’s latest update introduces experimental features to enhance creator analytics and community engagement, Additionally, YouTube is rolling out improvements to brand collaboration. Key Updates Data Stories YouTube is testing a “data story” feature in its …
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Google’s adtech antitrust trial raises critical questions about the future of paid search, with a potential company breakup on the line. With search engines dominating nearly 90% of the global search market, PPC advertisers and marketers face …
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Peak shopping periods like Black Friday, Halloween, Christmas, and other holidays attract millions of shoppers online. They also present prime opportunities for ecommerce and retail brands to drive incremental revenue and traffic for the holiday …
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Google will update its Personalized Ads policy in December to exclude *social casino game apps from the restricted “Gambling” sensitive interest category. Key details: Social casino game ads will be allowed to use personalized targeting …
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Since the first broad core algorithm update, there has been much confusion, debate, speculation, and questions about what exactly it is. How does a core update differ from a named update that many SEO pros …
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The search landscape just got a little shakeup and it’s time to talk about an old friend (or maybe that cousin you rarely check on): Microsoft Bing. With ChatGPT Search tapping into Bing’s index, ignoring …
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A recent investigation finds that Google’s Featured Snippets may display conflicting information from the same source material, depending on how users phrase their search queries. This raises concerns about the search engine’s ability to interpret …
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Learn how you can seamlessly integrate lead nurturing, personalized follow-ups, and social media to create a successful and scaleable on-demand strategy. Edna Chavira on November 5, 2024 at 4:58 pm | Reading time: 1 minute …
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ChatGPT Search (CGS) is a landmark launch in the shift from traditional to AI Search. Now, OpenAI competes with Google (Search) heads-on. Note the subtle elbow hit between the lines in the announcement: Getting useful …
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