Search has significantly evolved over the years. The way search engines work and how people search shift continuously. SEO tactics must keep up. The days of link farms and paying for links are long gone. …
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Bulan: Oktober 2024
Mullenweg Criticized for 1st Amendment Claims
Matt Mullenweg portrayed himself as a victim in his dispute with WP Engine, claiming in a tweet and blog post that they are ‘trying to curtail’ his free speech. Social media responses ranged from polite …
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16 Essential Paid SEO Tools That Are Worth the Money
SEO professionals know the value of investing in the right tools. While free SEO tools have their place, some paid options offer more features and deeper insights. This article examines 16 paid-for SEO tools that …
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The ultimate guide to HTTP headers for SEO
When it comes to optimizing your website for search engines, every detail matters — including the HTTP headers. But what exactly are HTTP headers, and why should you care? HTTP headers allow the browser and …
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How to analyze PPC performance metrics
When it comes to PPC, success depends on more than just launching campaigns — it’s about understanding and analyzing the right performance metrics. By knowing which data points to focus on and how to interpret …
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Search traffic benchmarks report for 2024
Website traffic comes from various channels, including search, direct, paid, referral, and social. Search traffic is arguably the most crucial form of traffic since it connects the right audience—with the right search intent at the …
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An Open Letter From The CEO Of Search Engine Journal
Dear Readers, SEO Pros, and Digital Marketers, Hello, I’m Jenise. I’ve been at the SEJ helm for 15 years, with Loren Baker and Brent Csutoras at my side as majority owners and operating partners. Yesterday, …
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Google to pause US election ads after polls close on November 5th
Google announces temporary restrictions on political advertising related to U.S. elections, effective after the last polls close on Election Day. Details: Pause begins: After polls close on Nov. 5, 2024. Affects: All ads relating to …
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A Guide To Robots.txt: Best Practices For SEO
Understanding how to use the robots.txt file is crucial for any website’s SEO strategy. Mistakes in this file can impact how your website is crawled and your pages’ search appearance. Getting it right, on the …
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How to optimize PPC customer acquisition cost for B2B
In B2B PPC lead generation, the goal of most advertising campaigns isn’t to drive sales but leads. These leads eventually turn into sales, but it often takes 12–18 months. There are multiple touchpoints along the …
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