[ad_1] As we head into 2025, the intersection of Account-Based Marketing (ABM) and Artificial Intelligence (AI) creates opportunities for marketers to drive personalized, data-driven campaigns that deliver better results. In this webinar, experts from Demandbase …
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Google Rolls Out AI-Powered Updates To Performance Max Campaigns
[ad_1] Google Ads is enhancing its Performance Max campaigns with new AI-driven features. These updates are focused on asset testing, video optimization, and campaign management. The features arrive as advertisers gear up for the holiday …
Continue readingGoogle Performance Max gets new AI-powered video creation, asset testing
[ad_1] Google has announced major updates to its advertising tools, including the integration of its advanced Imagen 3 AI model to help with creative optimizations and new Performance Max capabilities. Key updates: Imagen 3 integration …
Continue readingMastering Multi-Site SEO Case Study
[ad_1] Multi-site SEO is a complex but essential strategy for businesses managing multiple domains or subdomains. It’s not just about optimizing each site in isolation – it’s about creating a unified approach that ensures all …
Continue readingHow to develop PPC testing strategies
[ad_1] Best practices in PPC advertising are helpful. But every account is unique and requires its own strategies for success. The key to optimizing your campaigns lies in systematic testing. This article will guide you …
Continue readingBoosting Revenue with Google Ads for B2C: AI Strategies
[ad_1] This post was sponsored by Invoca. The opinions expressed in this article are the sponsor’s own. In today’s marketing world, AI is more than a buzzword — it’s a necessity. Nearly 90% of marketers …
Continue readingMeta quietly adds ‘automatic adjustments’ to ad accounts, raising concerns
[ad_1] Meta silently implemented “automatic adjustments” across several advertising accounts, giving its system authority to make significant changes to ad campaigns without explicit advertiser approval. What’s happening. The system can: Pause or activate campaigns. Adjust …
Continue readingScale Efforts and Drive Revenue [Webinar]
[ad_1] AI is reshaping how digital marketers operate, stay competitive, and drive results online. The question is no longer whether to adopt AI, but how quickly and effectively we can integrate it into our businesses …
Continue readingA guide for new users and potential upgraders
[ad_1] Marketing automation platforms (MAPs) are essential for improving efficiency, personalizing customer experiences, and maximizing ROI. With the market expected to grow to $13.48 billion by 2028, businesses of all sizes are recognizing the importance …
Continue readingHow Page Performance Hurts UX & How You Can Fix It
[ad_1] This post was sponsored by DebugBear. The opinions expressed in this article are the sponsor’s own. From a user’s perspective, a slow website can be incredibly frustrating, creating a poor experience. But the impact …
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