Marketers work with search data every day, but we’re greatly underutilizing its potential. Let me explain. Search data can tell us all kinds of things about markets, audiences, behavior, and preferences. It’s a source of …
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Bulan: Oktober 2024
Google’s Mueller On How To Handle Legacy AMP Subdomains
Google’s John Mueller advises site owners on managing outdated AMP subdomains, suggesting redirects or complete DNS removal. Mueller recommends either keeping 301 redirects or removing the AMP subdomain entirely from DNS. For sites with 500,000 …
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Google Revises URL Parameter Best Practices
In a recent update to its Search Central documentation, Google has added specific guidelines for URL parameter formatting. The update brings parameter formatting recommendations from a faceted navigation blog post into the main URL structure …
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25 Best Examples Of Effective FAQ Pages
Frequently Asked Question (FAQ) pages (or informational hubs) enable your business to respond, react, and anticipate the needs of your audience more quickly and appropriately than other types of destination page experiences. An effective FAQ …
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What Is Click-Through Rate & Why CTR Is Important
Search engines place a high premium on a good click-through rate (CTR). After all, in the pay-per-click model, the more someone clicks, the more money that search engine makes. But CTR is important to advertisers, …
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New Google Trends SEO Documentation
Google Search Central published new documentation on Google Trends, explaining how to use it for search marketing. This guide serves as an easy to understand introduction for newcomers and a helpful refresher for experienced search …
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How to level up your keyword strategy
The SEO community has been constantly reminded to prioritize the user in recent years. One way we’ve embraced this for our clients is by going beyond basic keyword research to deeply analyze customer sophistication and …
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11 Tips For How To Find Great Writers
Great content is the backbone of any successful SEO strategy. Content provides information to users, facilitates ranking in the organic search results, and can be a significant driver in attracting backlinks to your website. But …
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5 SEO trends for 2025
As we approach the end of 2024, the SEO landscape is already shifting, with even bigger changes on the horizon for next year. With potential access to Google’s data, competitors could shake up the search …
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Google On Diagnosing Multi-Domain Crawling Issues
Google’s Search Advocate, John Mueller, shared insights on diagnosing widespread crawling issues. This guidance was shared in response to a disruption reported by Adrian Schmidt on LinkedIn. Google’s crawler stopped accessing several of his domains …
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