When it comes to large websites, such as ecommerce sites with thousands upon thousands of pages, the importance of things like crawl budget cannot be understated. Building a website with an organized architecture and smart …
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Bulan: Oktober 2024
WordPress Co-Founder & Automattic Sued For Attempted Extortion
WP Engine, the managed web host recently banned from WordPress.org, has filed a federal lawsuit against WordPress co-founder Matt Mullenweg and Automattic, alleging attempted extortion as well as seeking relief from trademark infringement claims. The …
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An Introduction To SEO Strategy For A Digital Presence
This edited extract is from Digital and Social Media Marketing: A Results-Driven Approach edited by Aleksej Heinze, Gordon Fletcher, Ana Cruz, Alex Fenton ©2024 and is reproduced with permission from Routledge. The extract below was …
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Google Rolls Out AI-Organized Search Results Pages
Google is introducing AI-organized search results pages in the United States. The new feature, set to launch this week, returns a full page of multi-format results personalized for the searcher. Google’s announcement states: “This week, …
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Google Expands Visual & Audio Search With New AI Tools
Google announces AI-driven updates to Search and Lens, expanding visual and audio capabilities while introducing ads in AI-generated results. Google adds AI-powered video and voice features to Lens. Circle to Search expands with song identification …
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Everything you need to know in 2025
Content creation is a beast and can be a minefield, especially in this AI-driven era, where many seek to “save time” by using AI to partially or fully write content, sometimes with little to no …
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Google Officially Launches Ads In AI Overviews
The much anticipated launch of ads in AI Overviews is officially live. Originally announced in May’s Google Marketing Live event, it’s now available for mobile users in the United States. Through several months of testing, …
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Google Discover disruption, not showing new content?
Does the content in Google Discover seem dated? Many people seem to be having this issue with Google Discover, though it is unclear how widespread it is. Why we care. Google Discover can drive good …
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Google’s AI Overviews Avoid Political Content, New Data Shows
Study reveals Google’s cautious approach to AI-generated content in sensitive search results, varying across health, finance, legal, and political topics. Google shows AI Overviews for 50% of YMYL topics, with legal queries triggering them most …
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How AI is advancing advertising and changing consumer engagement
Artificial intelligence (AI) is revolutionizing consumer engagement and transforming the landscape of search, according to James Murray of Microsoft Advertising, who spoke at SMX Advanced. Here are the key points he raised in his presentation, …
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