HTML is a markup language that forms the basis of most webpages. It is arguably one of the most fundamental parts of technical SEO. Using HTML elements, SEO professionals are able to communicate information about …
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Bulan: September 2024
Top 10 Affiliate Marketing Platforms To Maximize Sales In 2024
Affiliate marketing has been experiencing explosive growth in recent years, so it’s essential now more than ever for brands to run affiliate programs of their own. It involves brands hiring affiliates to promote their products …
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New WordPress 6.6.2 Fixes Important Display Issue
WordPress 6.6.2 introduces 26 bug fixes, including an important one that resolves a CSS issue affecting site appearance. Fifteen fixes address the WordPress core, while eleven focus on the Gutenberg block editor. Maintenance Release – …
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Assigning The Right Conversion Values To Make Value-Based Bidding Work For Lead Gen
Last week, we tackled setting your data strategy for value-based bidding. The next key is to assign the right values for the conversion actions that are important to your business. We know this step is …
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How To Create High-Quality Content
SEO success depends on providing high-quality content to your audiences. The big question is: What exactly does “high quality” mean? Content has many meanings. In digital marketing, it simply means the information a website displays …
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Has Google Dialed Up The Brand Factor Even More?
Has Google recently turned up the visibility dial for “brands”? Every consulting pitch deck has a “build a strong brand” slide. We all know “brand” is important for SEO. We’ve all heard Eric Schmidt’s quote: …
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How Can I Make Myself Stand Out As A Strong Candidate For My First Full-time Marketing Role?
Our question this week is an excellent one for anyone who is looking to start their career in marketing: “How can I make myself stand out as a strong candidate for my first full-time marketing …
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How to handle negative Google reviews: Remove, respond, recover
“No one answered the phone. Sure, it was after business hours, but that’s still no excuse! One star!” Ever received a review like this on your Google Business Profile – a review so unreasonable that all you …
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International SEO Expansion: Best Practices Guide
Getting your international SEO strategy right can be an elusive feat. There are a lot more factors at play than people give credit for, and it’s often a thankless job. A successful international SEO strategy …
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Key SEO, UX and CRO tips to boost brick-and-mortar retail sales
The same SEO, UX and CRO concepts we use to help users find the correct product on a website apply to retail locations and in-store experiences. These include internal linking, cross-selling and upselling, regional searches …
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