Google’s Lighthouse doesn’t use the Interaction to Next Paint (INP) metric in its standard tests, despite INP being one of the Core Web Vitals. Barry Pollard, Web Performance Developer Advocate on Google Chrome, explained the …
Continue reading
Bulan: September 2024
Google Search Console Performance report filters now stick
Google Search Console performance report filters will now stick to the last setting you left it at. The “Search Console Performance report filters are now sticky,” Google announced on social. There is also a “reset …
Continue reading
Sullivan Explains The Shift In Search Results
In a recent interview with Aleyda Solis, Google Search Liaison Danny Sullivan discussed the increasing prominence of user-generated content (UGC) in search results. Explaining the motivation behind the shift, Sullivan cites a growing demand for …
Continue reading
Will Google’s defense hold up against DOJ antitrust claims?
Google concluded its defense in the Department of Justice’s lawsuit over its advertising technology, making its case for why the DOJ’s claims miss the mark. Even though Nobel Prize-winning economist Paul Milgrom provided supportive testimonies, …
Continue reading
The 11 Best SEO Books You Must Read Today
SEO is a rapidly evolving field, making it important for professionals to continuously expand their knowledge and skills. We’ve put together a list of essential SEO books suitable for readers at various levels. Some books …
Continue reading
3 core flaws of SEO audits (and what to do instead)
Automated SEO audits from tools like Ahrefs or Semrush are a bane of the SEO industry. While an SEO audit may be useful, it won’t help build your SEO strategies, achieve your KPIs and grow …
Continue reading
Google Clarifies Simultaneous Use of Canonical & Noindex
Google’s John Mueller clarified the longstanding confusion about whether it’s appropriate to use a noindex rule and a canonical tag on the same page. A 2021 statement suggested that using both might ‘maybe’ work, but …
Continue reading
An In-Depth Guide For Businesses
Social media marketing is all about being where your audience is. If your target audience is active on a platform, then you should be, too. And if you’re looking to speak to a younger demographic, …
Continue reading
WP Engine C&D Alleges “Coercive Threats” By Mullenweg
WP Engine issued a cease and desist letter to Matt Mullenweg, demanding he stop making ‘false, misleading, and disparaging statements’ and cease using his position at WordPress.org to benefit his for-profit company, Automattic. The letter …
Continue reading
Why Your Keyword Strategy Isn’t Driving Enough Traffic (And How to Fix It)
This post was sponsored by Moz. The opinions expressed in this article are the sponsor’s own. The scope of modern keyword strategy is expansive and crosses many disciplines. As Google leans further into user experience …
Continue reading