When the SEO industry began, the only way to learn was by sharing information in the community through forums, conferences and later through social media. If you were experimenting and doing SEO, you were an SEO expert!
To this day, the best way to learn SEO is to follow experts and experiment.
SEO changes so rapidly on a daily basis SEO books are difficult to keep up to date with current practice, so social media and SEO conferences have always been the best sources for sharing and learning. And, following the right people is essential to make sure you are getting advice from people who really know their robots.txt from their rendering.
Following any one of the SEO experts on our list is a great starting point if you want to expand your knowledge and network, and to keep up-to-date and to learn from the best.
This list is not meant to be exclusive, nor is it a complete and definitive list of everyone that does deserve recognition. So, if your name is not on here, it doesn’t mean that you are not an SEO expert or that we don’t value you – please don’t take it personally.
Search Engine Representatives To Follow
Google:
Microsoft Bing:
198 SEO Experts to Follow Right Now
SEO has always been a generous community through sharing research, findings and ways to improve ranking.
A minority of individuals go above and beyond to share their knowledge and are constantly active on social media answering questions and giving their time.
Here are some of those people.
Marie Haynes
Owner / Marie Haynes Consulting
Follow @Marie_Haynes on Twitter
Follow Marie on LinkedIn
Mordy Oberstein
Liaison to the SEO Community / Wix
Follow @MordyOberstein on Twitter
Follow Mordy on LinkedIn
Dawn Anderson
Managing Director / Bertey
Follow @dawnieando on Twitter
Follow Dawn on LinkedIn
Read Dawn on Search Engine Journal
Dan Taylor
Head of Research & Development / SALT.agency
Follow @TaylorDanRW on Twitter
Follow Dan on LinkedIn
Read Dan on Search Engine Journal
Jes Scholz
International Digital Director / Ringier AG
Follow @jes_scholz on Twitter
Follow Jes on LinkedIn
Read Jes on Search Engine Journal
Fili Wiese
SEO Expert / SearchBrothers.com
Follow @filiwiese on Twitter
Follow Fili on LinkedIn
Mark Williams-Cook
Director / Candour
Follow @thetafferboy on Twitter
Follow Mark on LinkedIn
Ruth Everett
Technical SEO Analyst / DeepCrawl
Follow @rvtheverett on Twitter
Follow Ruth on LinkedIn
Read Ruth on Search Engine Journal
Tyler Reardon
SEO Manager / Chewy
Follow @TylerReardon on Twitter
Follow Tyler on LinkedIn
Shelley Walsh
SEO Content Strategist / SEJ
Follow @theShelleyWalsh on Twitter
Follow Shelley on Linkedin
Read Shelley on Search Engine Journal
Carolyn Shelby
Technical SEO & News SEO / ESPN
Follow @cshel on Twitter
Follow Carolyn on LinkedIn
Christoph C. Cemper
Founder and CEO / LinkResearchTools
Follow @cemper on Twitter
Follow Christoph on LinkedIn
Craig Campbell
SEO Trainer & Consultant / Craig Campbell SEO
Follow @craigcampbell03 on Twitter
Follow Craig on LinkedIn
Jackie Chu
Global SEO Lead / Uber
Follow @jackiecchu on Twitter
Follow Jackie on LinkedIn
Jeff Ferguson
Partner / Amplitude Digital
Follow @countxero on Twitter
Follow Jeff on LinkedIn
Read Jeff on Search Engine Journal
Ross Hudgens
Founder & CEO / Siege Media
Follow @rosshudgens on Twitter
Follow Ross on LinkedIn
Cindy Krum
CEO & Founder / MobileMoxie
Follow @Suzzicks on Twitter
Follow Cindy on LinkedIn
Jan-Willem Bobbink
Freelance SEO Consultant
Follow @jbobbink on Twitter
Follow Jan-Willem on LinkedIn
Valentin Pletzer
Head of SEO / BurdaForward GmbH
Follow @VorticonCmdr on Twitter
Follow Valentin on LinkedIn
Lily Ray
SEO Director / Path Interactive
Follow @lilyraynyc on Twitter
Follow Lily on LinkedIn
Read Lily on Search Engine Journal
Suganthan Mohanadasan
Co-Founder & Technical SEO Lead / Snippet Digital
Follow @Suganthanmn on Twitter
Follow Suganthan on LinkedIn
Andrea Volpini
Co-Founder & CEO / Wordlift
Follow @cyberandy on Twitter
Follow Andrea on LinkedIn
Kristopher Jones
Founder / LSEO
Follow @krisjonescom on Twitter
Follow Kristopher on LinkedIn
Read Kristopher on Search Engine Journal
Taylor Berg
Senior SEO Manager / Talkspace
Follow @taylorannberg on Twitter
Follow Taylor on LinkedIn
Brodie Clark
SEO Consultant / Brodie Clark Consulting
Follow @brodieseo on Twitter
Follow Brodie on LinkedIn
Read Brodie on Search Engine Journal
Motoko Hunt
President & International Search Marketing Consultant / AJPR
Follow @motokohunt on Twitter
Follow Motoko on LinkedIn
Read Motoko on Search Engine Journal
Barry Schwartz
President and Owner / RustyBrick
Follow @rustybrick on Twitter
Follow Barry on LinkedIn
Adam Riemer
President / Adam Riemer Marketing, LLC
Follow @rollerbladeron Twitter
Follow Adam on LinkedIn
Read Adam on Search Engine Journal
Carrie Hill
Local SEO Specialist/Analyst / Sterling Sky Inc
Follow @CarrieHill on Twitter
Follow Carrie on LinkedIn
JP Sherman
Manager of Search & Findability / Red Hat
Follow @jpsherman on Twitter
Follow JP on LinkedIn
Carolyn Lyden
Lead SEO + Owner / Search Hermit
Follow @CarolynLyden on Twitter
Follow Carolyn on LinkedIn
Read Carolyn on Search Engine Journal
Steven Kang
Founder / SEOSignalsLab
Follow @SEOSignalsLab on Twitter
Follow Steven on LinkedIn
John Shehata
Global VP – Audience Dev. / Condé Nast
Follow @JShehata on Twitter
Follow John on LinkedIn
Abby Hamilton
SEO Associate Manager / Merkle
Follow @abbynhamilton on Twitter
Follow Abby on LinkedIn
Read Abby on Search Engine Journal
Kevin Indig
Director of SEO / Shopify
Follow @Kevin_Indig on Twitter
Follow Kevin on LinkedIn
Read Kevin on Search Engine Journal
Jamie Indigo
Technical SEO Consultant / Not a Robot
Follow @Jammer_Volts on Twitter
Follow Jamie on LinkedIn
Read Jamie on Search Engine Journal
Max Prin
Head of Technical SEO / Merkle
Follow @maxxeight on Twitter
Follow Max on LinkedIn
Andy Betts
Executive Advisor and Consultant
Follow @andybetts1 on Twitter
Follow Andy on LinkedIn
Read Andy on Search Engine Journal
Claire Carlile
Digital Marketing Consultant / Claire Carlile Marketing
Follow @clairecarlile on Twitter
Follow Claire on LinkedIn
Andy Simpson
Local & Technical SEO
Follow @ndyjsimpson on Twitter
Follow Andy on LinkedIn
Damon Gochneaur
Founder / Aspiro Agency
Follow @DamonGochneaur on Twitter
Follow Damon on LinkedIn
Alexis Sanders
Senior SEO Manager / Merkle
Follow @alexisksanders on Twitter
Follow Alexis on LinkedIn
Read Alexis on Search Engine Journal
Cyrus Shepard
Founder / Zyppy
Follow @CyrusShepard on Twitter
Follow Cyrus on LinkedIn
David Mihm
Founder / Tidings
Follow @davidmihm on Twitter
Follow David on LinkedIn
Mindy Weinstein
Founder & CEO / Market MindShift
Follow @mindyweinstein on Twitter
Follow Mindy on LinkedIn
Read Mindy on Search Engine Journal
Lukasz Zelezny
SEO Consultant & SEO Specialist
Follow @LukaszZelezny on Twitter
Follow Lukasz on LinkedIn
Krystal Taing
Solutions Engineer & Strategic Partnerships / Uberall
Follow on @krystal_taing Twitter
Follow Krystal on LinkedIn
Tim Capper
SEO Consultant / Online Ownership
Follow on @GuideTwit Twitter
Follow Tim on LinkedIn
Marcus Tober
Founder & Chief Innovation Officer / Searchmetrics
Follow @MarcusTober on Twitter
Follow Marcus on LinkedIn
Christina Brodzky
Founder & SEO Consultant / MediaSesh
Follow @cbrodzky on Twitter
Follow Christina on LinkedIn
Kelvin Newman
Founder / BrightonSEO
Follow @kelvinnewman on Twitter
Follow Kelvin on LinkedIn
Arnout Hellemans
Consultant / OnlineMarketThink
Follow @hellemans on Twitter
Follow Arnout on LinkedIn
Aysun Akarsu
Data Scientist / DatAIzer
Follow @aysunakarsu on Twitter
Follow Aysun on LinkedIn
Paddy Moogan
Co-Founder / Aira
Follow @paddymoogan on Twitter
Follow Paddy on LinkedIn
Shaun Anderson
SEO Consultant / Hobo-web.co.uk
Follow @hobo_web on Twitter
Follow Shaun on LinkedIn
Bibi Lauri Raven
Link Builder / BibiBuzz
Follow @BibiBuzzCom on Twitter
Follow Bibi on LinkedIn
Loren Baker
Founder / Search Engine Journal
Follow @lorenbaker on Twitter
Follow Loren on LinkedIn
Read Loren on Search Engine Journal
Rob Woods
Owner / Rob Woods Consulting
Follow @robdwoods on Twitter
Follow Rob on LinkedIn
Izzi Smith
Technical SEO Analyst / Ryte
Follow @izzionfire on Twitter
Follow Izzi on LinkedIn
Dave Davies
Co-Founder / Beanstalk Internet Marketing
Follow @beanstalkim on Twitter
Follow Dave on LinkedIn
Read Dave on Search Engine Journal
Trond Lyngbø
Founder / Search Planet AS
Follow @TrondLyngbo on Twitter
Follow Trond on LinkedIn
Gerry White
SEO Director / RiseAtSeven
Follow @dergal on Twitter
Follow Gerry on LinkedIn
Casie Gillette
Sr. Director of Digital /KoMarketing
Follow @Casieg on Twitter
Follow Casie on LinkedIn
Read Casie on Search Engine Journal
Darren Shaw
Founder & President / Whitespark
Follow @DarrenShaw on Twitter
Follow Darren on LinkedIn
Alan Bleiweiss
Forensic SEO Consultant / Alan Bleiweiss Consulting
Follow @alanbleiweiss on Twitter
Follow Alan on LinkedIn
Read Alan on Search Engine Journal
Jori Ford
Chief Marketing Officer / FoodBoss
Follow @chicagoseopro on Twitter
Follow Jori on LinkedIn
Bill Hartzer
CEO / Hartzer Consulting
Follow @bhartzer on Twitter
Follow Bill on LinkedIn
Read Bill on Search Engine Journal
Andrew Optimisey
Founder / Optimisey
Follow @Optimisey on Twitter
Follow Andrew on LinkedIn
Amanda Jordan
Local Search Analyst / LOCOMOTIVE
Follow @amandatjordan on Twitter
Follow Amanda on LinkedIn
Casey Markee
Founder / Media Wyse
Follow @MediaWyse on Twitter
Follow Casey on LinkedIn
Saijo George
SEO Strategy Director / Supple
Follow @SaijoGeorge on Twitter
Follow Saijo on LinkedIn
Andy Drinkwater
Freelance SEO Consultant / IQSEO LTD
Follow @iqseo on Twitter
Follow Andy on LinkedIn
Wil Reynolds
Founder & VP of Innovation / Seer Interactive
Follow @wilreynolds on Twitter
Follow Wil on LinkedIn
Faye Watt
SEO Manager / Superdry
Follow @FayeWatt on Twitter
Follow Faye on LinkedIn
Oliver H.G. Mason
Freelance Technical SEO
Follow @ohgm on Twitter
Follow Oliver on LinkedIn
Joe Hall
SEO Consultant & Principal Analyst / Hall Analysis LLC
Follow @joehall on Twitter
Follow Joe on LinkedIn
Kate Toon
Founder / Stay Tooned Inc
Follow @KateToon on Twitter
Follow Kate on LinkedIn
Brian Harnish
Lead SEO / iLoveSEO
Follow @BrianHarnish on Twitter
Follow Brian on LinkedIn
Read Brian on Search Engine Journal
Martin MacDonald
Founder / MOG Media Inc.
Follow @searchmartin on Twitter
Follow Martin on LinkedIn
Maret Reutelingsperger
Inbound Marketing Consultant and SEO / Mobe Digital
Follow @itsmaret on Twitter
Follow Maret on LinkedIn
Dr. Pete Meyers
Marketing Scientist / Moz
Follow @dr_pete on Twitter
Follow Dr. Pete on LinkedIn
Ryan Jones
SEO Group Director / Razorfish
Follow @RyanJones on Twitter
Follow Ryan on LinkedIn
Read Ryan on Search Engine Journal
Nik Ranger
SEO Specialist / StudioHawk
Follow @nikrangerseo on Twitter
Follow Nik on LinkedIn
Aaron Bradley
Knowledge Graph Strategist / Electronic Arts (EA)
Follow @aaranged on Twitter
Follow Aaron on LinkedIn
Jesse McDonald
Global SEO Strategist / IBM
Follow @jesseseogeek on Twitter
Follow Jesse on LinkedIn
Read Jesse on Search Engine Journal
Orit Mutznik
Head of SEO / SilkFred
Follow @OritSiMu on Twitter
Follow Orit on LinkedIn
Jamar Ramos
Partner & COO / Crunchy Links
Follow @JamRam33 on Twitter
Follow Jamar on LinkedIn
Andrew Charlton
Freelance SEO Consultant
Follow @bertiecharlton on Twitter
Follow Andrew on LinkedIn
Kelsey Jones
Marketing Consultant, Owner / Six Stories & StoryShout
Follow @wonderwall7 on Twitter
Follow Kelsey on LinkedIn
Read Kelsey on Search Engine Journal
Jono Alderson
Special Ops / Yoast
Follow @jonoalderson on Twitter
Follow Jono on LinkedIn
Jessica Levenson
Head of Digital Strategy & SEO / Oracle NetSuite
Follow @guerillagirl on Twitter
Follow Jessica on LinkedIn
Bryson Meunier
SEO Expert and Consultant
Follow @brysonmeunier on Twitter
Follow Bryson on LinkedIn
Andrew Shotland
CEO / LocalSEOGuide.com
Follow @localseoguide on Twitter
Follow Andrew on LinkedIn
Helen Pollitt
Managing Director & Lead SEO / Arrows Up
Follow @HelenPollitt1 on Twitter
Follow Helen on LinkedIn
Read Helen on Search Engine Journal
Nick Eubanks
Chief Strategy Officer / From The Future
Follow @nick_eubanks on Twitter
Follow Nick on LinkedIn