Great content is the backbone of any successful SEO strategy.
Content provides information to users, facilitates ranking in the organic search results, and can be a significant driver in attracting backlinks to your website.
But how and where one sources such amazing content depends on a few factors. For one, you can write your own content, if you have the skills and time to do so.
On the other hand, you could hire a professional writer to craft content for you, but you need to know where to look!
Need an excellent writer? Consider these top tips on how and where to find experienced content writers.
1. Assess Your Content Needs
The first step to finding a great writer is to determine what type of writer you need. Believe it or not, there are many different kinds of copywriters and content writers (yes, they’re different), and they bring different specialties to the table.
Is your goal to craft SEO-friendly content that ranks in search engines? You’ll need a writer who understands on-page SEO best practices and the nuances of keyword usage.
Is your goal to drive conversions from a landing page on your website? You’ll need a direct-response copywriter skilled in sales copywriting and buyer psychology.
Also, these writers may advertise their services on different platforms, so it’s important to consider your needs early on so you know where to look!
Content Writers Vs. Copywriters
If you are looking for a writer who specializes in long-form, SEO-friendly content, you’ll want to find a content writer. Some examples of content writers include:
Blog writers – when your goal is to drive organic traffic, build brand awareness, and engage readers.
Article writers – when you need in-depth articles (for websites, magazines, or online publications) that educate readers on specific topics.
SEO writers – if you want to improve your website visibility and organic traffic to webpages.
Technical writers – for writing manuals, how-to guides, software documentation, and white papers.
Social media content writers – when you need short-form content for social media platforms like Instagram, X (Twitter), Facebook, or LinkedIn.
Now, if you are looking for a writer specializing in persuasive writing that compels people to take action (like buy a product or sign up for a service, you’ll want a copywriter.
Some examples of copywriters include:
Direct response copywriters – who specialize in writing sales letters, email campaigns, landing pages, and ads that inspire action
Sales copywriters – when you need product descriptions, sales pages, or promotional materials
Email copywriters – who write email sequences for marketing campaigns, newsletters, and product launches
Brand copywriters – who specialize in writing content that conveys your brand’s voice, tone, and values to build your brand identity (may include website copy, slogans, or ads)
Some content writers and copywriters offer several services. For example, it’s common to find a content writer who does blog writing, article writing, and SEO content.
However, copywriters and content writers are notably different in what they aim to achieve – sales vs. traffic, respectively.
Consider what you are trying to accomplish with your content and search for a writer with that skill set.
2. Browse Reputable Writer Directories And Platforms
Now, it’s time to find a writer. Easier said than done, right? Business owners are spoiled for choice when it comes to the number of freelancer websites available, but not all are created equal.
Ask Your Professional Network
Before venturing to a freelancer website, I suggest asking your professional network whether they know of any writers they might recommend.
Not only will you then get a referral from someone who can vouch for the writer’s services, but you’ll save a ton of time in your search.
Reach Out To Your Network
I highly recommend reaching out to your existing network to find writers who have a track record of proven results.
A referral from someone within your industry is even better. Ask them about their experience working with the writer and what results they generated.
Niche Facebook Groups
Facebook is a great source of freelance writers, especially within niche-specific Facebook Groups.
For example, if you’re looking for a travel writer, look for groups like the Association of Travel Writers or Travel Writers Exchange.
Many Facebook Groups also allow you to post jobs to find writers for hire.
LinkedIn Search
LinkedIn is a popular professional networking site that allows you to search for consultants, brands, and freelancers.
Simply use the LinkedIn search bar to find a “writer,” “copywriter,” “SEO writer,” etc.
You’ll see individuals who rank at the top for these keywords. Be sure to check out their portfolio and recommendations.
College Job Boards
Many university students are looking for part-time jobs and contract opportunities.
Check out your local university or college websites to see if they have a job board, then post the requirements of the role.
Content Agencies
Content marketing agencies specialize in content strategy and content writing, often for a variety of platforms.
While their rates may be more expensive than working with a freelance writer, you can often trust that there’s a higher degree of quality control.
You may also be able to source content for social media, email, and your website – all in one place.
Writer Directories
Writer directories like Compose.ly and blcklst.com allow writers to publish their portfolios, post their rates, and apply for jobs.
Some sites allow you to post an open role, while others allow you to contact the writers directly. Again, look for writers with an active portfolio and, ideally, client testimonials.
3. Request Content Examples
Once you’ve found a writer (or several) that you’d like to work with, it’s time to request more information.
Hiring a writer is a financial commitment, so do your due diligence to assess their portfolio and skills.
Always ask for examples of their work – particularly work related to your niche.
Unfortunately, stealing content examples is common practice online, so you don’t always know what you are getting; if they can send you an example with their name in the byline, that’s a safer bet.
Human Writers Vs. AI Content
The prevalence of AI-generated content has been on the rise. With tools like ChatGPT and contents.ai, it’s easy for businesses to turn to this fast, cheaper form of content.
But there is a lot of personality, uniqueness, and quality lost in AI content.
For one, AI content lacks the history of lived human experience to tell stories, provide relatable examples, and solve modern problems in your content.
Human writers are able to empathize with your readers and buyers, incorporating this sentiment and psychology into the content.
Also, with AI content, you’re at risk of generating material that’s identical to other pieces of content that are on the web.
This can hurt your brand and your SEO. Human writers are able to craft a unique story that’s specific to your brand voice and audience.
AI content has its place – such as in content planning and drafts – but should not be the basis of your entire content strategy.