Wait… Maybe you heard that Rand Fishkin, CEO and co-founder of SparkToro, last month estimated ChatGPT’s search market share was 4.33%, based on data from SimilarWeb and Datos (a Semrush company)? How is there such a big difference and confusion over the market share numbers?
Well, this BrightEdge analysis is based on referral data. Also, Fishkin later downplayed the 4% figure during his BrightonSEO keynote, because not every prompt/chat is a “search.”
So if you heard that ChatGPT’s search market share is 4%, you can safely call that stat wrong and disregard it.
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