In today’s interconnected digital world, international SEO is no longer optional for businesses with global ambitions – it is essential. The potential to reach diverse markets and accelerate growth through optimized online presence in different …
Continue readingGoogle outlines 2025 ads API roadmap
Google released its tentative 2025 schedule for Google Ads API updates, outlining five major releases planned throughout the year. By the numbers: 3 major versions (V19, V20, V21) 2 minor updates (V19_1, V20_1) 12-month sunset …
Continue reading5 B2B Customer Retention Strategies To Drive Repeat Business [Webinar]
In today’s competitive B2B landscape, retaining customers is just as important as acquiring new ones. It also tends to be easier if done well. Watch this webinar on-demand for proven techniques to build long-term relationships …
Continue readingGoogle reshapes in-store shopping with AI-powered comparisons
Google is introducing new shopping features that transform how consumers discover and compare products both in-store and online. Key features: Google Lens now provides in-store product price comparisons. Google Maps enables local product inventory searches. …
Continue readingGraphRAG Update Improves AI Search Results
Microsoft announced an update to GraphRAG that improves AI search engines’ ability to provide specific and comprehensive answers while using less resources. This update speeds up LLM processing and increases accuracy. The Difference Between RAG …
Continue readingHow to win more clicks
Page titles and meta descriptions aren’t the most exciting SEO tactics to focus on. However, truly optimized page titles and meta descriptions are rare. Focusing on the small details of your SEO strategy can lead …
Continue readingPage-Level & Site-Wide Signals Both Matter For Rankings
Google updates search documentation to clarify how both page-level and site-wide signals influence ranking in search results. Google’s ranking systems evaluate content primarily at the page level, but site-wide signals also matter. Good site-wide signals …
Continue readingHow to create article outlines with AI based on Google’s Top 10
The world of SEO has gotten increasingly nuanced. If you’re here, you know that merely writing an article and buying links to it hasn’t worked in a long while. When I’m working on my own …
Continue readingGain Greater Search Visibility With AI Overviews [Webinar]
The world of search is undergoing a seismic shift, with AI-powered tools like ChatGPT Search, Perplexity, and Microsoft Copilot changing how users interact with search results. But even in this time of rapid innovation, one …
Continue readingGoogle site reputation abuse policy now includes first-party involvement or oversight of content
Google has updated its site reputation abuse policy to no longer say that first-party involvement or oversight of content is excluded from this policy when those sites use third-party content to exploit its search rankings. …
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