Vertical format livestreams only
U.S.-based creators in the YouTube Partner Program
Creators who have accepted the Virtual Items Module
U.S.-based viewers for purchasing Jewels
Only mobile app users can buy and send gifts, but creators can receive them while streaming directly on YouTube or through third-party software.
Retiring Super Stickers
YouTube is phasing out Super Stickers for vertical livestreams with the introduction of gifts.
Once creators enable gifts on their channels, Super Stickers will no longer be available for their vertical live content.
Unlike traditional monetization features such as Super Chats and channel memberships, gifts don’t have a fixed revenue share since their prices can vary based on bundle pricing and promotional offers.
Looking Ahead
YouTube is beta testing “Gifts, Powered by Jewels” in the United States and plans to roll it out to more countries soon.
You can enable gifting through the Earn hub in YouTube Studio.
This launch represents YouTube’s direct challenge to TikTok’s live streaming monetization.
While TikTok has the edge in virtual gifting, YouTube’s large user base and monetization infrastructure could make it a strong competitor.
Featured Image: Screenshot from support.google.com, November 2024.