SEO content often drives traffic but not conversions. The solution? A video-first approach that nurtures leads, builds trust and aligns with a real funnel. This article explains why video content outperforms blogs and how to …
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Tag: video
LinkedIn Video Posts Generate 3X More Reach, Study Finds
LinkedIn’s push into video content is showing results, according to new research by marketing expert Caroline Giegerich. Her analysis, published in Adweek, tests LinkedIn’s claim that video gets five times the engagement of text posts. …
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YouTube Launches ‘Data Stories’ For First-Day Video Metrics
YouTube’s latest update introduces experimental features to enhance creator analytics and community engagement, Additionally, YouTube is rolling out improvements to brand collaboration. Key Updates Data Stories YouTube is testing a “data story” feature in its …
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YouTube Expands AI-Generated Video Summaries, Adds New Tools
YouTube announced an expansion of its AI-generated video summaries feature alongside several platform updates. AI Summary Expansion AI-generated summaries, previously tested on select English-language videos, will now reach a broader global audience. According to YouTube’s …
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Google Performance Max gets new AI-powered video creation, asset testing
Google has announced major updates to its advertising tools, including the integration of its advanced Imagen 3 AI model to help with creative optimizations and new Performance Max capabilities. Key updates: Imagen 3 integration for …
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Google simplifies Video ad testing with new experiment tool
Google is rolling out streamlined Video experiments for advertisers to easily test creative variations and measure their impact. Key features: Quick setup: Create experiments in just a few clicks Automatic duplication: System creates a treatment …
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Google Product Studio launches AI-generated video creation tool
Google is rolling out in Product Studio within Google Merchant Center, the ability to use its video generation tool. This is powered by Google’s generative AI tools, to help merchants quickly and efficiently create videos …
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Meta introduces generative AI video advertising tools
New generative AI video creation tools for advertisers on Facebook and Instagram, Meta announced today. The tools are rolling out in Advantage+ creative and will be more widely available to advertisers early next year. Meta …
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Google Ads adds Video Enhancement for Performance Max
Google Ads is rolling out a new Video Enhancement feature for Performance Max (PMax) campaigns. This feature aims to improve video ad performance through automated adjustments. Why we care. The feature is designed to optimize …
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How to Leverage AI Video Enhancements
Earlier this year, Google introduced new AI features into its Google Ads platform to help streamline work for many advertisers. One of those new features comes in the form of AI video enhancements. This is …
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