Unlocking the Secrets of SEO
Online success hinges on making it fast and easy for users to find what they’re looking for. Shifting channels, evolving consumer expectations, and technologies like AI require teams to be more dynamic than ever. Every customer experience …
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The SEO community has been constantly reminded to prioritize the user in recent years. One way we’ve embraced this for our clients is by going beyond basic keyword research to deeply analyze customer sophistication and …
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This edited extract is from Digital and Social Media Marketing: A Results-Driven Approach edited by Aleksej Heinze, Gordon Fletcher, Ana Cruz, Alex Fenton ©2024 and is reproduced with permission from Routledge. The extract below was …
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This post was sponsored by Moz. The opinions expressed in this article are the sponsor’s own. The scope of modern keyword strategy is expansive and crosses many disciplines. As Google leans further into user experience …
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In the rapidly evolving world of SEO, staying ahead of the curve is critical. Traditional SEO focuses on optimizing for keywords and topics directly related to your business. However, as markets become increasingly saturated, new …
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A successful Google Ads PPC strategy involves more than just picking a few keywords. It requires a structured plan that aligns with your business goals, optimizes your budget and uses data to boost performance. Whether …
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Welcome back to our series on getting started with value-based bidding for lead gen marketers! We’ve discussed evaluating whether it makes sense for your business, setting your data strategy, and assigning the right values for …
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Google has announced plans to discontinue its Enhanced Cost-Per-Click (eCPC) bidding strategy for search and display ad campaigns. This change, set to roll out in stages over the coming months, marks the end of an …
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As Reddit continues investing in its advertising platform, marketers and business owners can expect new ways to reach engaged audiences across various topics and communities. In a recent episode of the AdExchanger Talks podcast, Jyotsna …
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Product-focused, keyword-only campaigns are a common type of campaign used in Google Ads. If you sell vintage T-shirts for women, you might set up standalone keyword campaigns based on the keyword “vintage T-shirts women.” For …
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